Thursday, August 1, 2013

The difference of Online Advertising versus Online Marketing

When searching for consumer products and services, people do not use the yellow pages or local newspapers anymore. With search engines like Yahoo and Google, and social media platforms like Facebook and twitter, consumers are able to find the services and products they need by using the internet. Having an online presence is vital to the success of any company. Without the ability to locate your services or products, consumers will bypass your business and purchase from your competitors. In the effort of attracting potential business or business branding, many business owners confuse online marketing with online advertising. While both components are vital to the growth of business, they play very different roles. Understanding the difference and choosing the right path when implementing business development strategies can help you rank above the competition with targeted growth while you excel your companies’ goals.

Internet marketing consists of the planning; execution and control of a variety of business activities with the generalized intention to connect potential consumers with service and product providers. The ultimate goal may vary from relationship building, product name recognition and establishing a brand or prominent name. An internet marketing campaign may become a composite of multiple, detailed plans to implement and execute an advertising plan, conduct market research, complete media planning, establish public relations, set forth product pricing, set up product distribution, create sales strategies, and schedule community involvement techniques. All the components involved in an Internet marketing campaign work independently as well as together to accomplish one main goal composed of multiple sub goals. Internet marketing is not limited to marketing on the internet. Instead, internet marketing includes the use of the internet for use of markets such as email and mobile media.

Internet Advertising involves the use persuasive and enticing messages to announce public, non-personal promotions to existing or potential clients. Advertising is just a simple component of Internet marketing. When advertising on the internet, the ultimate goal of the Online Advertising Company is to spread the word around about a business, product or service, for the benefit of enhanced profits. A internet advertising campaign may be arranged as a process of developing strategies and determining the frequency of the placement of the advertisements in mediums such as online classified ads, mobile ad, search engine display results email ads, banner ads and blogs..

Online marketing companies are charged with an enormous responsibility that requires the all-inclusive management of a multitude of micromanaged components that make up the marketing campaign. The energy and focus the overall campaign is centralized around the company and the products or services themselves, rather than actual monetary profits. Internet marketing campaigns are designed for much larger profits and sales in the long term by establishing a prominent presence, controlling a sizable market share, and setting forth an expectation of permanency from consumers. When comparing Internet Marketing Company, business owners tend to focus their selection on comparing the internet companies’ expertise, skills and talents. Most marketing companies have established reputations for knowledge and technique about the enhancement of an entire business, in aspects. This comprehensive management of business affairs is what actually creates the ideas and substance that develop into online advertisements.

Within a crowded market, it is important that the brand and awareness of a business is positive in order to influence customer loyalty. Since studies show that consumers tend to develop trust in a company only after continuous and repetitive exposure, an effective marketing campaign will take advantage of the multiple outlets available to enhance the company's visibility. The internet allows online marketing companies to track customers purchasing habits and preferences. This allows a business owner to personalize their efforts and target customers and entice them to become repeat customers with offers that reflect their interests. In turn, business owners will develop loyal customer relationships and increase customer retention levels.

When hiring an Online Advertising Company, internet advertising campaigns developed will tend to be more focused since most of the energy given by the Online Advertising Companies will be concentrated on developing a budget friendly campaign whose success is measured by the amount and speed of return of investment. The return on investment can be calculated as cost per view, cost per click, cost per visitor, cost per action, or even cost per conversion. When comparing Online Advertising Companies, business owners tend to focus more concentration of sales conversion, and the increase to the businesses bottom line is a direct result of the Internet Advertising Company chosen. A measurable increase in sales or the generation of substantial repeat business may be the desired end result. Needless to say, internet advertising is marketing in action, while focusing on the profitable financial gains and increase in sales.

With an online advertising campaign, business owners are virtually available to their clients from virtually anywhere, at any given time, without location or time restrictions. By overcoming the barrier of distance, business owners widen their target markets without the costs of relocation or the expense of establishing a new location. With an online advertising campaign, results are captured immediately in real time. The date can be analyzed to assess the effectiveness of an advertisement. This allows messages to be fine tuned to achieve the desired results by pinpointing what consumers do and do not respond to.

If your main objective is to increase your sales, or develop an advertising campaign that and be successfully implemented and executed in a manner that maximizes the rate of return on your advertising budget, then the investment is better spent by hiring a Internet Advertising Company. If instead, the investment is better used in developing a relationship with potential consumers by developing brand recognition, or establishing the business brand for long term stability and market domination, then consider utilizing the services of a reputable internet marketing company.


SEOTOPFUEL L.L.C. Family of Companies which include www.smartinternetadvertising.net, www.seotopfuel.com, www.smartwebsitedesigncompany.com, and www.smartlawyeradvertising.com are all at the top of their game when it comes to Smart Internet Advertising or Smart Internet Marketing for our clients worldwide. We offer a Free Smart Market Evaluation of your website, and market penetration along with a cross comparison of your competition. We take nothing for granted especially our clients, they’re the reason we are in business and successful. So when you’re tired of no reporting, no data, no results, then call us today at either 877-SEO-1998 or 800-WEB-9515 and let us go to work for you today. Ask for Jim Gonzalez – CEO of SEOTOPFUEL L.L.C. a true Internet Advertising Expert and visionary leader when it comes to Smart Internet Advertising or marketing.

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