SEO myths abound regarding traffic and search engine rank.
Most mythical website
advertising company tactics are easy to spread simply because it’s hard to
disprove correlation from causation without extensive research and time. These
myths only serve to boost the sites of those spreading them who also know the
truth. Mostly, they severely limit the reach of new site owners and those who
do not know better, simply due to the negative impact some myths have when put
into action. The best online advertising
company knows better.
A great Top
Level Internet Advertising Company avoids such tricks. The common false
tricks many take part in include URL submissions, sitemap creation, frequent
page updates and refreshes, PPC advertising avoidance, the Google site guidelines
are unreachable and all powerful, purchasing links causes site banning, H-tags
are the end all and be all of good copy, meta tags must be used directly on
their pages, good copy is always over 250 words or under 750 words, and
long-tail keywords are what work.
The truth is, Google Webmaster Guidelines are common logic
on building an excellent website and are easily implemented by online advertising agencies.
All the search engines are really looking for is a site that serves its readers
and users well, and this is how a top
internet advertising company will serve their customers well.
Debunking Ten SEO Myths
URL Submissions –
It has been at least 5 years since this was necessary for submission into
search engines. Most host and site programs include this code into the sites
code, requesting that the page be crawled and indexed. While it may be
necessary if a site has been banned and the ban has been removed. It is
certainly not necessary in brand new websites or those who simply have new
content.
Google Site Map –
The truth is simple, if your site has an RSS or Atom feed, then it has a
sitemap. You do not need to build a special sitemap just for Google. The search
engine algorithms have been programmed to auto-index and catalog your pages and
posts. While having a sitemap is good for reader usability, it isn’t going to
affect the sites rank. Make sure your Top Level Internet Advertising
Company includes a map or site feed in the program for reader usability. Most
Top Level Online Advertising
Companies will provide this a standard in service.
Constant Crawl
Requests – Another myth which is pervasive is that older content needs to
be updated frequently and crawling requests should be frequent. This won't
increase the sites rank and the search engines will re-crawl the page
regardless if you updated older content frequently or request frequent re-crawls.
All sites are queued for crawling on a regular schedule and some of the highest
trafficked sites are updated in only once a month. If your internet advertising company
includes this as a major part of their program, time to look for a new Online Website Advertising Company.
PPC Ads Affect Rank –
About half of website owners believe that purchasing pay per click (PPC) ads
will improve their websites rank. While the other half see it as some form of ranking on search engines. Purchasing
ads may bring in traffic, but it does not affect the search engine rank system
as most ad companies insert no-follow codes into the ads to prevent crawling
form search engines. A good website advertising company will include this PPC
tactic in its arsenal. To do so otherwise would indicate Google is guilty of
Paid Inclusion, and they will not accept payment to be included in the organic
search results. This must be the work of a Top Internet Advertising Company.
Google Webmaster
Guidelines Aren’t Enforced Mandatory – Many believe that not following the
Google guidelines to the letter will result in de-ranking or banning. While
doing so can certainly help, they are not mandatory as site owners hire the
wrong SEO Advertising Company to perform Top Level Internet Advertising and their site
will rise and crash. However, it has
been said that Google now has a panel of human surveyors, in addition to the
algorithm. These people view hundreds or thousands of websites per day,
checking them for reader usability and quality. Following the guidelines is a
good idea and they are filled with tidbits of common sense. A Smart Internet Advertising Company
will build your website for your readers and customers first and the search engines
second. A site owner, who uses a lot of keyword enriched content but lacks the
fundamentals of an SEO Advertising Company,
will find themselves with little to no traffic, or rankings.
Purchasing High Page
Rank Links Are Not Bad – While it is certainly true that a some link services
are associated with paid auto-generated links from spam websites, black-hat SEO Advertising Services and
should be avoided no matter the cost. Some have considered that for the most
part pay per click advertising
is paying for links. This would be an example of a foolish website advertising company who
promotes that theory. Google's part to penalize or completely ban a site based
on association through paid links is providing the assurance of quality and
equality. They must be built from writing
excellent content, or merit based links earned because others like your good quality content.
Header Tags Are Not
The Be All Of Good Ad Copy – There is little if any evidence for or against
this. Those of us in this business SEO Advertising Companies have
enough experience with sites using them and not using them to tell you it does
seem to make a difference. However, if it works for the design of the site,
then use it, if it doesn’t, then don’t worry about it’s up to you. However,
your rankings will reflect will always reflect your work. Some online website advertising
companies will lead you to believe it’s highly doubtful that if you stop
using it or start using it you won’t notice a difference. A Top Internet Advertising Company
knows to use everything a good website should have on its site, and to aid in
Google knowing more of what’s your site is all about. The easier it is for
Google to know, then the easier you will be found on the first page.
Meta Descriptions Not
being Used On Every Page – Meta Descriptions carries a great deal of weight
in the form of online
advertising in search results and conversion. In fact, using them on every
page is a smart online
advertising method. Meta descriptions show up on search results, so this is
a valuable opportunity to get a visitor to call or click through with a Value Proposition
and Call to Action. Ensuring the success of your company is vital in the vast world
of Online Advertising. A Top Level Internet Advertising
Company who’s smart and thinks about even the minutest item which other
online website advertising companies take for granted is your chance to stand
uniquely qualified. If your online advertising agency doesn’t
think this way then, RUN!
Good Copy Is An
Expected Word Length – This is an interesting one because there are highly
ranked blogs without much, if any text, whose content is image driven. On the
flip side so are websites with extraordinarily long copy of a thousand words or
more per page. Therefore, the best websites must be simply ranked because their
content is geared towards good readership, not content length. When you write
for the reader and customer, you use what word length is necessary to provide
them the information succinctly. The key here is to always write unique and
original fresh content allowing for your information to be fluid to its
intended targeted audience, as this will create continued readership interest.
If you find an online
advertising agency who emphasizes this, then you know they’re gearing you
towards online advertising
success.
Long Tail Keywords –
Long-Tail Keywords Are Everything - those longer than three words are
naturally less competitive. However consider it might be confusing for search
engines to tell if you meant a long-tail or short phrase or not. They follow
their own, predefined, keyword list which works, and after all it’s their
search engine. Think of it this way, web surfers may write more than three
words in a search but Google will only show results with the content which is
most relevant and most authoritative for that particular search. So the better
refined your target list of search terms are, the better you’ll get found. Always
optimize your content for the readers first, and the search engines second and
you should do just fine.
What Makes for Good Rank?
Time and time again we have watched search engines make
major updates to the search ranking system. Top Level Internet Advertising
Companies understand that these changes are to gear content and search
results for readers, and to keep spammers at bay. Therefore, creating a
user-friendly website with creating great Ad copy is geared to serving the
readers, concluding that readership is paramount to trying to rank good on
search engines solely because of keyword enriched content.
Don't tie your websites success with one set of particular changes;
the correlation may not be the causation. Instead, choose an online advertising company that
works to deliver good quality content,
which informs, and serves the audience within a website, that is easy to use,
and visually appealing. This is the pinnacle of a SMART SEO Advertising Company with a proven
strategy and tactics which can prove it’s excellent rankings itself that so
many fly-by-night website
advertising companies fail to recognize and detail for their clients. Great
online advertising companies
understand the truth and can guide you on smart tactics for traffic and rank
which actually work.
Smart Internet Advertising Company Is Not A Myth
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