Monday, August 26, 2013

Online Advertising Agencies Prove Organic SEO is Best



SEO myths abound regarding traffic and search engine rank. Most mythical website advertising company tactics are easy to spread simply because it’s hard to disprove correlation from causation without extensive research and time. These myths only serve to boost the sites of those spreading them who also know the truth. Mostly, they severely limit the reach of new site owners and those who do not know better, simply due to the negative impact some myths have when put into action. The best online advertising company knows better.

A great Top Level Internet Advertising Company avoids such tricks. The common false tricks many take part in include URL submissions, sitemap creation, frequent page updates and refreshes, PPC advertising avoidance, the Google site guidelines are unreachable and all powerful, purchasing links causes site banning, H-tags are the end all and be all of good copy, meta tags must be used directly on their pages, good copy is always over 250 words or under 750 words, and long-tail keywords are what work.

The truth is, Google Webmaster Guidelines are common logic on building an excellent website and are easily implemented by online advertising agencies. All the search engines are really looking for is a site that serves its readers and users well, and this is how a top internet advertising company will serve their customers well.

Debunking Ten SEO Myths

URL Submissions – It has been at least 5 years since this was necessary for submission into search engines. Most host and site programs include this code into the sites code, requesting that the page be crawled and indexed. While it may be necessary if a site has been banned and the ban has been removed. It is certainly not necessary in brand new websites or those who simply have new content.

Google Site Map – The truth is simple, if your site has an RSS or Atom feed, then it has a sitemap. You do not need to build a special sitemap just for Google. The search engine algorithms have been programmed to auto-index and catalog your pages and posts. While having a sitemap is good for reader usability, it isn’t going to affect the sites rank. Make sure your Top Level Internet Advertising Company includes a map or site feed in the program for reader usability. Most Top Level Online Advertising Companies will provide this a standard in service.

Constant Crawl Requests – Another myth which is pervasive is that older content needs to be updated frequently and crawling requests should be frequent. This won't increase the sites rank and the search engines will re-crawl the page regardless if you updated older content frequently or request frequent re-crawls. All sites are queued for crawling on a regular schedule and some of the highest trafficked sites are updated in only once a month. If your internet advertising company includes this as a major part of their program, time to look for a new Online Website Advertising Company.

PPC Ads Affect Rank – About half of website owners believe that purchasing pay per click (PPC) ads will improve their websites rank. While the other half see it as some form of ranking on search engines. Purchasing ads may bring in traffic, but it does not affect the search engine rank system as most ad companies insert no-follow codes into the ads to prevent crawling form search engines. A good website advertising company will include this PPC tactic in its arsenal. To do so otherwise would indicate Google is guilty of Paid Inclusion, and they will not accept payment to be included in the organic search results. This must be the work of a Top Internet Advertising Company.

Google Webmaster Guidelines Aren’t Enforced Mandatory – Many believe that not following the Google guidelines to the letter will result in de-ranking or banning. While doing so can certainly help, they are not mandatory as site owners hire the wrong SEO Advertising Company to perform Top Level Internet Advertising and their site will rise and crash.  However, it has been said that Google now has a panel of human surveyors, in addition to the algorithm. These people view hundreds or thousands of websites per day, checking them for reader usability and quality. Following the guidelines is a good idea and they are filled with tidbits of common sense. A Smart Internet Advertising Company will build your website for your readers and customers first and the search engines second. A site owner, who uses a lot of keyword enriched content but lacks the fundamentals of an SEO Advertising Company, will find themselves with little to no traffic, or rankings.

Purchasing High Page Rank Links Are Not Bad – While it is certainly true that a some link services are associated with paid auto-generated links from spam websites, black-hat SEO Advertising Services and should be avoided no matter the cost. Some have considered that for the most part pay per click advertising is paying for links. This would be an example of a foolish website advertising company who promotes that theory. Google's part to penalize or completely ban a site based on association through paid links is providing the assurance of quality and equality. They must be built from writing excellent content, or merit based links earned because others like your good quality content.

Header Tags Are Not The Be All Of Good Ad Copy – There is little if any evidence for or against this. Those of us in this business SEO Advertising Companies have enough experience with sites using them and not using them to tell you it does seem to make a difference. However, if it works for the design of the site, then use it, if it doesn’t, then don’t worry about it’s up to you. However, your rankings will reflect will always reflect your work. Some online website advertising companies will lead you to believe it’s highly doubtful that if you stop using it or start using it you won’t notice a difference. A Top Internet Advertising Company knows to use everything a good website should have on its site, and to aid in Google knowing more of what’s your site is all about. The easier it is for Google to know, then the easier you will be found on the first page.

Meta Descriptions Not being Used On Every Page – Meta Descriptions carries a great deal of weight in the form of online advertising in search results and conversion. In fact, using them on every page is a smart online advertising method. Meta descriptions show up on search results, so this is a valuable opportunity to get a visitor to call or click through with a Value Proposition and Call to Action. Ensuring the success of your company is vital in the vast world of Online Advertising. A Top Level Internet Advertising Company who’s smart and thinks about even the minutest item which other online website advertising companies take for granted is your chance to stand uniquely qualified.  If your online advertising agency doesn’t think this way then, RUN!

Good Copy Is An Expected Word Length – This is an interesting one because there are highly ranked blogs without much, if any text, whose content is image driven. On the flip side so are websites with extraordinarily long copy of a thousand words or more per page. Therefore, the best websites must be simply ranked because their content is geared towards good readership, not content length. When you write for the reader and customer, you use what word length is necessary to provide them the information succinctly. The key here is to always write unique and original fresh content allowing for your information to be fluid to its intended targeted audience, as this will create continued readership interest. If you find an online advertising agency who emphasizes this, then you know they’re gearing you towards online advertising success.

Long Tail Keywords – Long-Tail Keywords Are Everything - those longer than three words are naturally less competitive. However consider it might be confusing for search engines to tell if you meant a long-tail or short phrase or not. They follow their own, predefined, keyword list which works, and after all it’s their search engine. Think of it this way, web surfers may write more than three words in a search but Google will only show results with the content which is most relevant and most authoritative for that particular search. So the better refined your target list of search terms are, the better you’ll get found. Always optimize your content for the readers first, and the search engines second and you should do just fine.

What Makes for Good Rank?

Time and time again we have watched search engines make major updates to the search ranking system. Top Level Internet Advertising Companies understand that these changes are to gear content and search results for readers, and to keep spammers at bay. Therefore, creating a user-friendly website with creating great Ad copy is geared to serving the readers, concluding that readership is paramount to trying to rank good on search engines solely because of keyword enriched content.

Don't tie your websites success with one set of particular changes; the correlation may not be the causation. Instead, choose an online advertising company that works to deliver good quality content, which informs, and serves the audience within a website, that is easy to use, and visually appealing. This is the pinnacle of a SMART SEO Advertising Company with a proven strategy and tactics which can prove it’s excellent rankings itself that so many fly-by-night website advertising companies fail to recognize and detail for their clients. Great online advertising companies understand the truth and can guide you on smart tactics for traffic and rank which actually work.

Smart Internet Advertising Company Is Not A Myth

SEOTOPFUEL LLC Family of Companies which includes Smart Internet Advertising Company among others has proven away from theory into reality what works and what does not. Smart Internet Advertising Company was not just developed as a catchy name but rather from a standpoint of operating as an online advertising agency with a methodology above the rest. The obvious choice for an Internet Advertising Company is Smart Internet Advertising Company. We focus on Smart Internet Advertising Methods, and metrics of success that yield the truth of these so called Top Level Internet Advertising Companies. We work with you and your team with proven Smart SEO Methodologies that will leave your competition scratching their head. Visit our sites and learn more of our smart website advertising campaigns at www.SmartInternetAdvertising.net or www.SeoTopFuel.com. Call and ask about our new client special which includes a Free Smart Market Evaluation of your website, and competition. Ask for Jim Gonzalez CEO of SEOTOPFUEL, a true internet advertising expert, CALL NOW 877-SEO-1998

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