Smart Internet Advertising is the Future of Advertising

If you want to advertise successfully nowadays, the best thing you can do is learn as much as you can about online marketing. An online advertising company can help you plan a profitable campaign, but you should do your own research as well.

Why is internet advertising the wave of the future? To answer this, we only have to take note of how much time people are spending online. Almost all of your potential customers are online, and they are spending more and more of their time there. Whether you are focusing on email marketing, social media, pay-per-click advertising or some other platform, the internet is where the action is today.

To succeed with online adverting campaign, your challenge is to plan the most efficient and appropriate marketing strategy for your business. There are so many types of advertising that you really need the advice of an internet advertising expert to help you navigate the waters.

You can, of course, advertise on your own, but without the assistance of an internet advertising company you will have to do a lot of guesswork. It's often better to work with someone with experience in this field so you don't have to do as much trial and error. Even the best online advertising company is not perfect, but it will at least be able to analyze your needs and come up with some helpful suggestions.

Types of Online Advertising

You may want to focus your efforts on a single type of internet advertising, or try a more multifaceted approach. Some online advertising companies specialize in a certain type of marketing, while others are knowledgeable in multiple areas. What are some of your choices for getting the best return on your advertising dollars?

Pay-Per-Click (PPC) -This is one of the most popular types of online advertising. The biggest network is Google Adwords, but there are many other choices as well. With this type of online advertising, you pay each time a reader clicks on your advertisement.

The cost of the click depends on the keywords you are choosing. Advertisers compete by bidding on keywords, and this determines the cost. An online advertising company might specialize in PPC and can help you plan the most profitable PPC campaigns.

Banner Ads -Even if you've never done any online advertising, you've probably seen thousands of banner ads. There are banners of all sizes and varieties. With this type of advertising, you may be paying per click or per impression. The latter is cheaper, but in that case there is no guarantee that people will click on your banners.

Some online advertising companies are able to provide you with banner ads at a reasonable cost. This type of ad works better with some types of promotions than others, so it's something you may want to try at some point.

Email Marketing -This is one of the most effective types of advertising, and it can help you build up a list of loyal and repeat customers. While you can try to do this on your own, an internet advertising expert can help you create a targeted list of customers for your business.

In order to effectively promote your business via email, you need to give people a reason to subscribe to your list. This usually entails giving away free gifts or publishing a newsletter.

You also need tools such as email software or auto responders, which allow you to keep track of your subscribers and schedule your mailings. All of this can be challenging for the average person or business to do. Some online advertising companies specialize in email marketing and can handle many of these tasks for you.

Email has largely replaced direct mail when it comes to finding new customers and keeping in touch with current ones. While direct mail is still used, it is very costly and labor intensive compared to email marketing. Postage alone makes the cost prohibitive for most businesses.

Email marketing is extremely cheap, and allows you to reach thousands of people with a single click. You only have to learn to set up profitable email campaigns. The right advertising service can help you do this.

Social Media Marketing -Social media is the fastest growing trend on the internet right now. Sites like Facebook, Twitter, Pinterest and LinkedIn get huge amounts of traffic. It should come as no surprise, then, that social media presents a great opportunity for advertising. This is, however, another area where it's best to have the advice of an internet marketing expert.

There are several ways you can leverage the power of social media. One of these is to simply advertise directly on sites like Facebook. Facebook, the largest social media site of all (with over a billion users!) has an advertising platform. You can have pay-per-click ads similar to Google's or you can have sponsored posts. Perhaps you've seen these types of posts appear on your own timeline.

With social media, it's important to have a strong presence where you can communicate with customers and prospects. Aside from helping you plan ad campaigns, an internet advertising company might help you create and manage a Facebook page or other social media profiles.

Online Advertising Can Help Your Business Grow

There is little doubt that internet advertising is the wave of the future. It's hard to compete with the low cost and reach of online advertising. Other options, such as newspaper ads, direct mail, TV and radio advertising are much more costly and seldom reach as many people.

An experienced Internet Advertising Company can help your business grow by introducing your website, social media pages and products to more people. It's just a matter of finding the right internet marketing expert and planning a customized strategy for your business.

Smart Internet Advertising Company Employs Internet Advertising Experts

As part of SEOTOPFUEL L.L.C. Family of companies focusing solely on Smart Advertising Concepts we encourage you to speak with one of our Smart Internet Advertising Experts Today. If you require additional information then visit one of our sites www.smartinternetadvertising.net or www.seotopfuel.com then call 877-SEO-1998 and ask about our New Client Special which includes a Smart Evaluation of your website and competition starting at only $499.00. Call now 877-SEO-1998.

What it means to be on the first page for your search terms

If you are a business owner, you might have heard of SEO. You've heard it's a big deal. Good SEO drives business. Keyword management, content generation, lead conversion -- all of these phrases sound like voodoo when you're new to the industry. SEO is how you succeed in business online today. So what's it all about?

The Purpose of SEO

SEO, or Search Engine Optimization, is an important part of online business. It is a complex and ever-changing industry, so much so that online advertising companies have appeared that do nothing but SEO work. No matter how complicated it becomes, however, it all centers around one thing. Get your website on the first page of the Google search results.

The techniques used to get a website in this coveted position vary widely. In the old days, all it took was a lot of incoming links and a high keyword density. Google has grown smarter over the years, and now actively penalizes people who try to game the system. Conversely, it has set out a series of webmaster guidelines that, when followed, helps set your page up on top.

Targeting the Top

Why do you want to be on the first page of Google's search results? Think about your own Internet usage. When you Google search for something, how often do you click to the second page, or even the third? Most users only click to later pages when they're intentionally looking for sites that aren't popular. If you're looking for a small company that happens to share a name with a much more dominant product, you'll end up searching through later pages. Most of the time, you'll find what you're looking for on the first page.

This is the way Google likes it. They strive to make sure the most relevant sites are on top for any given search. If you're looking for golf tournaments, you'll want to see the big-name tournaments up top. Maybe you'll want to see local results slightly lower, but still on the first page. A mini-golf tournament in a small town in Canada is very low on your list, and so it won't show up on the first page.

This way, Google provides you with the most relevant results as quickly as possible. You'll click on one of the top few results, get what you were looking for and remember Google as the service that provided it for you. What does this mean for businesses?

First Page Rakings for Business

When you're running a business with a website, you want that website to be found. You don't want to have to point every user to a lengthy URL on the tenth page of Google. No one will find that organically. Every online advertising company will tell you, getting on the front page is an insane benefit. In fact, many studies have been performed on this very subject.

In many recent studies, the first page receives the lion's share of clicks. In fact, the first ten results combined receive nearly 80 percent of the clicks. The first result itself receives traffic from 36 percent of all users performing that search. The second result gets a mere 12 percent, while the third is only nine percent!

The difference is clear. The vast majority of all users will never click to the second page of search results. That means if your site doesn't rank on the first page, it will virtually never be seen.

Why Rank on Google?

At this point, you understand that ranking highly on Google gets you more traffic. What does that traffic do for you? You might be thinking that you contact your customers the traditional way. You give them your contact information, you advertise directly to them and you convince them to buy your product personally. This is perfectly fine for face-to-face contact.

Ranking on the Internet allows your company to contact a much wider audience. You'll be able to sell your products to people around the world with the same amount of effort it takes to advertise locally. The first page of Google simply increases your exposure by a wide margin. What you do with that exposure is up to you and your Internet advertising company.

How to Hit Google's First Page

If you're new to the online arena, an online advertising company is a smart investment. These people specialize in ranking websites highly on Google's results page. They will tell you that one of the keys to a high ranking is pure organic SEO.

Organic SEO is the new wave of search engine optimization. Google is tired of people trying to enhance their position in the rankings artificially. They have enacted several initiatives over the last few years to penalize those who try to abuse their algorithms artificially. At the same time, they benefit people whose websites focus on providing high quality content. This website content drives people to the site not because it shows up in keyword searches, but because it builds a reputation as an authority.

Hiring an Internet advertising company to do your SEO is a smart decision. It may seem like an extraneous cost, but it isn't. When your site makes it onto the front page, you'll see amazing returns. As long as you provide good quality website content and a service people want to buy, your profits will shoot through the roof.

Online advertising companies help you with setting up and ranking your site. You provide the content to drive customers once you're on the front page. More traffic becomes more conversions, which in turn become more profits for you. If you aren't on the front page, you never get that boost in traffic. Your site will languish as little more than a digital billboard.

The Answer you’ve been waiting for

Smart Online Advertising is the way, and SEOTOPFUEL L.L.C. Family of Companies will get you to the top of your game. We encourage our clients to rank in both the natural listings and in the paid Ads (PPC), by being there is a way of ensuring your being seen and the possibility of earning the business. Smart Internet Advertising Company a subsidiary of SEOTOPFUEL L.L.C. is a premier advertising company that embraces a new generation of search engine optimization. Visit our sites at www.smartinternetadvertising.net or www.seotopfuel.com or call us direct and ask about our new client special for $499.00 which includes a smart evaluation of your website and competition. Call Now 877-SEO-1998.

An Embarrassing Mistake of SEO Companies

As the competition for online advertising companies increases and becomes more competitive the methods of some SEO Companies, are not so smart. We operate several blogs and all too often we attract spam links on our blogs, in which another seo company is doing what we call piggy backing links on our blogs in the hopes of diverting traffic, increasing rankings or both.

  

Piggy Back Links are not Smart Advertising Methods

Any company which operates a blog and spends a great deal of time to write unique content for their blog is considered to be using Smart Blogging Concepts. The push to write unique content requires creativity and research to write compelling content. The author may wish to share with interested readers on topics of relevancy which attracts readership. The hopeful outcome is there are comments, and shares of your blog. This is a desirable outcome as others are complimenting the quality of your work, and perhaps establishing followers of your blog. This in itself is a great sign that you’re attracting interested readers, and the quality of your work now has excellent readership quality. Then all of sudden you look at some of the comments left on your blog and become amazed at the tactics of some Internet Advertising Companies or SEO Companies that spam your blog in the hopes of leaving a comment to only leave a hyperlink with an anchor text to their own website.

The Purpose of Piggy Back Links from Search Marketing Firms

The use of this method is to generate backlinks for the quality of work you performed, and for the time you’ve put into building up your targeted audience and page rank. These so called Online Advertising Companies that use these unattractive methods are simply trying to increase search engine rankings of their website. This is sad and unprofessional as they are striving to bootleg your hard work, in the hopes of diverting traffic from your blog to their site; this is the opposite of Smart Internet Advertising Methods. Internet Advertising Companies, Online Advertising Companies or SEO COMPANIES that use this method are only jeopardizing their own websites reputation and are in clear violation of Google’s Webmaster Guidelines. Spam on the internet, is simply spam on the internet, which belongs in the trash.

It’s a good thing that Google is cracking down and cleaning up the spam of these so called SEO Companies. The recent announcement and long overdue rollout of Google’s Penguin 2.0 will hopefully eliminate more of this from happening to you. Sources tell us, that this update will be even more comprehensive than previous versions of both Panda and Penguin. Some of the items covered on Google’s Webmaster Central YouTube Channel, states Google is trying to catch those who are also guilty of advertorial advertising for the purpose of passing through Page Rank. In the world of all things created are equal, means one must first create unique content to be even considered equal. This clearly means giving credit to those who work at creating original and unique content. Attracting readers of your website, blog, social media platform takes work and lot of it before you may ever start seeing the fruits of your labors. The annoying fact that some SEO Companies are trying to take short cuts is simply insulting as an Internet Advertising Company ourselves.

  

Beware of Some Search Marketing Companies

Those same tactics as mentioned above by some seo companies are also being utilized to market their client’s sites as well. This is sad and shameful to say the least, as this puts both the reputation of the Search Marketing Company at risk, and more importantly they are putting their clients at risk too. So beware of these so called Search Marketing Companies that practice short cuts which will only end up taking you the long way around. This can all be avoided with ensuring your internet advertising company is hard at work utilizing some creativity on the part of the author, for your company.

Pure Organic SEO is Smart Internet Advertising Company

Pure Organic SEO is the preferred Smart Advertising Method sought after by most Search Engine Marketing Firms, as it offers true organic quality which is essentially content written with a topic in mind and then shared to friends, on a social media platform, newsletter, or even on a blog. The practice reflected here is what we call Smart Content Optimization. Most Smart Online Advertising Companies are embracing hard work and realize the only short cut to success, is doing the work that some SEO COMPANIES choose to ignore.

We encourage searching on the internet to investigate the linking infrastructure of an internet advertising company, and make sure you ask them, “Are you building the links or generating the links that you will be providing me?” The difference is a common mistake of so many advertisers who choose an online advertising company solely because it has some large and well known companies listed on their website. In reality does that truly mean they did business with them, or are they just there as a means to get you to believe they have done business with them? In our opinion, the difference of generating links versus building the links is the work which goes into the Link Building.  Auto-Generating links is another common practice for some SEO Companies that mass produce links from spam nature websites with low quality content, they call the anchor text (search term), the relevancy factor in their Linkbuilding. They pay no attention or could care less if the website content is relevant or not, they consider you’re paying them for links with anchor text from other websites. Truth be told, building is something we all learned as children by playing with building blocks. To build something, one must first have a design concept of the desired build, Secondly the concept of how to build it comes into play, and finally the execution of a well thought out plan is in action. So plan ahead, engage in writing unique and fresh content that attracts others to want to link to you. This is building the links of those that point to your site, based on the attention of your readers to want to link to your site through a link from their website or social media platform. This is Linkbuilding not a Link Generation era, and knowing the difference is important to the quality of SEO, as well as maintaining the vital reputation of your company.

Smart Internet Advertising Company is Pure Organic SEO

 

Search Marketing Professionals owe it to the industry we represent, and to our clients to collectively work in unison and raise the bar of integrity and professionalism by performing at a standard of excellence. Founder and CEO Jim Gonzalez of SEOTOPFUEL L.L.C. Family of Companies, created the standard that Smart Internet Advertising Company is to achieve excellence by being unique. Our customers will come and appreciate the extra work we did to ensure their success. The work we do for our clients must not be artificial; in fact we must perform the labor they hired us to do, which is smart internet advertising. The work of an Online Marketing Company must embrace Pure Organic SEO; it’s the only way to ensure Smart Advertising Methods for our clients.

The Smart Value Offer of Smart Internet Advertising Company

SEOTOPFUEL L.L.C. Family of Companies is always looking at raising the bar of Excellence for our clients, and we will perform the labor you need by taking no shortcuts in getting you to the top. We extend to all companies both domestic and abroad the opportunity to take advantage of our Smart Internet Advertising Services. Smart Internet Advertising Company employees the practice of Pure Organic SEO Services. Our New Client special is only $499.00, and the advantage of peace of mind and knowing the foundation of work has begun by building upon a solid foundation. Our standards of excellence, yields the most favorable results for our clients who deserve a favorable experience of our products, services and sound business practices. Visit one of our sites today at www.SEOTOPFUEL.com or www.SmartInternetAdvertising.net and know the difference of Smart Internet Advertising Companies willingness to do the work of Smart Advertising Methods. Call Now 877-SEO-1998.

Search Engine Marketing Professionals Improve Business Visibility

The internet is a massive place where businesses from all over the world compete for the attention of their respective audiences. Your business's website isn't just competing with the competitor down the road, it is now trying to catch the attention among the ocean of similar businesses with the same goal. A business that only serves local customers can still be swept up in global efforts with an inappropriate strategy for their goals. That is but one reason why you should consider an internet advertising company to help build your website presence.

*How Will An Internet Advertising Company Help My Business?

There is a torrent of activity that lay below the surface of the placid exterior of Google's homepage. An unending flurry of spider-bots, indexing, and calculations are being done to help generate positioning for every website that a search engine can touch. Instead, maybe you're interested in reaching your audience through social media marketing, AdWords, or other Pay-Per-Click advertising. The unifying factor between all these things, are the very subtle currents that drive them. Understanding those subtle currents is what drives successful internet marketing efforts.

The greatest benefit that an online marketing company provides is in-depth knowledge of the mechanics of these processes. Companies that dumps money into a PPC advertising campaign but choose the wrong keywords, or poorly structures their ad’s are going to be paying for traffic that is not relevant to their business- often far more than what they should have been in a bid system. A quality internet marketing company will research your business, competitors, does in-depth keyword research to produce the best results, and monitor the results to alter the online advertising strategy. This proactive approach provides a much greater return on investment and gets your business in front of more relevant internet users.

A website is another great example. It's pretty easy to slap up a website and call it a day. But is your investment actually working for you? Is it optimized for search engines? Is it a website that people will want to visit for reasons other than just buying your product? Is your social media presence linked properly to it to get your potential customers in a position to do business? These things are essential parts of improving the visibility of your website because search engines want to connect their users to information. Thus, you need to provide quality information to be connected to. An online marketing company can provide guidance, assistance, and the necessary skill-set to build your website or social media accounts into locations that will attract the people most likely to patronize your business.

*What Kind Of Benefits Can I Expect?

It is very difficult to quantify the exact results your business will reap from an investment into internet marketing. A good online marketing company will not make you a concrete promise like “you will be number 1 in your keywords in 3 months”. Why is because it's impossible to follow through on a promise like that, unless you're using methods that could result in penalization. Instead, the company should provide transparency in the form of various reports so you can see what they are doing on your behalf.

Most online marketing efforts will not just disappear. They will continue to work for you long after you've made the investment. Work put into putting articles out credited to your business, search engine optimization practices, and link-building practices are all things that will continue to benefit your business years down the line. It's not like a commercial where you fire it off and it's mostly out of public consciousness when it stops running. The more and longer you invest, the greater return you will have.

The best way to think of it is as though your online business presence is a cone of light. It will be narrow at the start. As more time passes, the cone will get wider and travel farther touching far more people that will potentially be interested in your product or service. An advertising company can make that beam stronger so it casts light further by dipping into their toolbox of marketing tools and adapting to the changing conditions of the internet- such as the embrace of social media as a significant indicator of relevance. An online advertising company is in a better position to provide the manpower and resources to bring these various factors together for a successful, meaningful campaign.

*But I've Heard I Can Do It Myself. Will That Save Money?

The question of whether to pursue (D.I.Y.) internet marketing efforts or utilize an advertising company is a common one. One may think that searchengine marketing is fairly simple at first glance, especially if they have been reading tip articles. It is true that you may be able to save a few bucks; however, you will be putting in a lot of time to do it correctly. If you equate time to money- then no, you will not be saving money. The search engine marketing landscape is one that changes with some regularity. A person needs to devote the time to understanding the different strategies, approaches, and changes in search engine policies to they can stay in compliance.

The time that you spend trying to master the knowledge that an internet marketing company can provide you is time you could instead be spending with family, customers, or on customer service. Unless you're keen to add a second primary business discipline- you're going to save far more money (in time) by hiring an online advertising company to perform this technical work for your benefit.

Smart Internet Advertising the Search Engine Marketing Specialist’s

 Smart Internet Advertising Company which is a subsidiary of SEOTOPFUEL L.L.C., Family of Companies promotes Smart Advertising Methods. We encourage you to visit our sites at www.smartinternetadvertising.net & www.seotopfuel.com to know the difference of just advertising on the Internet versus using a Smart Internet Advertising Company. Call today and ask about our $499.00 special for all new clients.