As the competition for online advertising companies increases
and becomes more competitive the methods of some SEO Companies, are not so
smart. We operate several blogs and all too often we attract spam links on our
blogs, in which another seo
company is doing what we call piggy backing links on our blogs in the hopes
of diverting traffic, increasing rankings or both.
Piggy Back Links are not Smart Advertising Methods
Any company which operates a blog and spends a great deal of
time to write
unique content for their blog is considered to be using Smart
Blogging Concepts. The push to write
unique content requires creativity and research to write
compelling content. The author may wish to share with interested readers on
topics of relevancy which attracts readership. The hopeful outcome is there are
comments, and shares of your blog. This is a desirable outcome as others are
complimenting the quality of your work, and perhaps establishing followers of your
blog. This in itself is a great sign that you’re attracting interested readers,
and the quality of your work now has excellent readership quality. Then all of
sudden you look at some of the comments left on your blog and become amazed at
the tactics of some Internet
Advertising Companies or SEO
Companies that spam your blog in the hopes of leaving a comment to only
leave a hyperlink with an anchor text to their own website.
The Purpose of Piggy Back Links from Search Marketing Firms
The use of this method is to generate backlinks for the
quality of work you performed, and for the time you’ve put into building up
your targeted audience and page rank. These so called Online Advertising Companies that
use these unattractive methods are simply trying to increase search engine rankings
of their website. This is sad and unprofessional as they are striving to
bootleg your hard work, in the hopes of diverting traffic from your blog to their
site; this is the opposite of Smart
Internet Advertising Methods. Internet
Advertising Companies, Online
Advertising Companies or SEO COMPANIES
that use this method are only jeopardizing their own websites reputation and
are in clear violation of Google’s Webmaster Guidelines. Spam on the internet,
is simply spam on the internet, which belongs in the trash.
It’s a good thing that Google is cracking down and cleaning
up the spam of these so called SEO Companies.
The recent announcement and long overdue rollout of Google’s Penguin 2.0 will
hopefully eliminate more of this from happening to you. Sources tell us, that
this update will be even more comprehensive than previous versions of both
Panda and Penguin. Some of the items covered on Google’s Webmaster Central
YouTube Channel, states Google is trying to catch those who are also guilty of advertorial advertising for the
purpose of passing through Page Rank. In the world of all things created are equal,
means one must first create
unique content to be even considered equal. This clearly means giving
credit to those who work at creating
original and unique content. Attracting readers of your website, blog,
social media platform takes work and lot of it before you may ever start seeing
the fruits of your labors. The annoying fact that some SEO Companies are trying to take short cuts
is simply insulting as an Internet
Advertising Company ourselves.
Beware of Some Search
Marketing Companies
Those same tactics as mentioned above by some seo companies are also being
utilized to market their client’s sites as well. This is sad and shameful to
say the least, as this puts both the reputation of the Search Marketing Company at
risk, and more importantly they are putting their clients at risk too. So beware
of these so called Search
Marketing Companies that practice short cuts which will only end up taking you
the long way around. This can all be avoided with ensuring your internet advertising company is hard at work
utilizing some creativity on the part of the author, for your company.
Pure Organic SEO is the
preferred Smart Advertising Method sought
after by most Search Engine
Marketing Firms, as it offers true organic quality which is essentially
content written with a topic in mind and then shared to friends, on a social
media platform, newsletter, or even on a blog. The practice reflected here is
what we call Smart
Content Optimization. Most Smart Online Advertising Companies
are embracing hard work and realize the only short cut to success, is doing the
work that some SEO COMPANIES choose to
ignore.
We encourage searching on the internet to investigate the linking
infrastructure of an internet advertising
company, and make sure you ask them, “Are you building the links or generating
the links that you will be providing me?” The difference is a common mistake of
so many advertisers who choose an online
advertising company solely because it has some large and well known companies
listed on their website. In reality does that truly mean they did business with
them, or are they just there as a means to get you to believe they have done
business with them? In our opinion, the difference of generating links versus
building the links is the work which goes into the Link Building. Auto-Generating links is another common practice
for some SEO Companies that mass produce
links from spam nature websites with low quality content, they call the anchor
text (search term), the relevancy factor in their Linkbuilding. They pay no
attention or could care less if the website content is relevant or not, they
consider you’re paying them for links with anchor text from other websites. Truth
be told, building is something we all learned as children by playing with
building blocks. To build something, one must first have a design concept of
the desired build, Secondly the concept of how to build it comes into play, and
finally the execution of a well thought out plan is in action. So plan ahead, engage
in writing
unique and fresh content that attracts others to want to link to you. This
is building the links of those that point to your site, based on the attention
of your readers to want to link to your site through a link from their website
or social media platform. This is Linkbuilding not a Link Generation era, and
knowing the difference is important to the quality of SEO, as well as maintaining the vital
reputation of your company.
Search
Marketing Professionals owe it to the industry we represent, and to our
clients to collectively work in unison and raise the bar of integrity and professionalism
by performing at a standard of excellence.
Founder and CEO Jim Gonzalez of SEOTOPFUEL L.L.C. Family of Companies, created
the standard that Smart Internet Advertising
Company is to achieve excellence by being unique. Our customers will come
and appreciate the extra work we did to ensure their success. The work we do
for our clients must not be artificial; in fact we must perform the labor they
hired us to do, which is smart
internet advertising. The work of an Online Marketing Company must
embrace Pure Organic SEO; it’s
the only way to ensure Smart
Advertising Methods for our clients.
The Smart
Value Offer of Smart Internet
Advertising Company
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