What it means to be on the first page for your search terms

If you are a business owner, you might have heard of SEO. You've heard it's a big deal. Good SEO drives business. Keyword management, content generation, lead conversion -- all of these phrases sound like voodoo when you're new to the industry. SEO is how you succeed in business online today. So what's it all about?

The Purpose of SEO

SEO, or Search Engine Optimization, is an important part of online business. It is a complex and ever-changing industry, so much so that online advertising companies have appeared that do nothing but SEO work. No matter how complicated it becomes, however, it all centers around one thing. Get your website on the first page of the Google search results.

The techniques used to get a website in this coveted position vary widely. In the old days, all it took was a lot of incoming links and a high keyword density. Google has grown smarter over the years, and now actively penalizes people who try to game the system. Conversely, it has set out a series of webmaster guidelines that, when followed, helps set your page up on top.

Targeting the Top

Why do you want to be on the first page of Google's search results? Think about your own Internet usage. When you Google search for something, how often do you click to the second page, or even the third? Most users only click to later pages when they're intentionally looking for sites that aren't popular. If you're looking for a small company that happens to share a name with a much more dominant product, you'll end up searching through later pages. Most of the time, you'll find what you're looking for on the first page.

This is the way Google likes it. They strive to make sure the most relevant sites are on top for any given search. If you're looking for golf tournaments, you'll want to see the big-name tournaments up top. Maybe you'll want to see local results slightly lower, but still on the first page. A mini-golf tournament in a small town in Canada is very low on your list, and so it won't show up on the first page.

This way, Google provides you with the most relevant results as quickly as possible. You'll click on one of the top few results, get what you were looking for and remember Google as the service that provided it for you. What does this mean for businesses?

First Page Rakings for Business

When you're running a business with a website, you want that website to be found. You don't want to have to point every user to a lengthy URL on the tenth page of Google. No one will find that organically. Every online advertising company will tell you, getting on the front page is an insane benefit. In fact, many studies have been performed on this very subject.

In many recent studies, the first page receives the lion's share of clicks. In fact, the first ten results combined receive nearly 80 percent of the clicks. The first result itself receives traffic from 36 percent of all users performing that search. The second result gets a mere 12 percent, while the third is only nine percent!

The difference is clear. The vast majority of all users will never click to the second page of search results. That means if your site doesn't rank on the first page, it will virtually never be seen.

Why Rank on Google?

At this point, you understand that ranking highly on Google gets you more traffic. What does that traffic do for you? You might be thinking that you contact your customers the traditional way. You give them your contact information, you advertise directly to them and you convince them to buy your product personally. This is perfectly fine for face-to-face contact.

Ranking on the Internet allows your company to contact a much wider audience. You'll be able to sell your products to people around the world with the same amount of effort it takes to advertise locally. The first page of Google simply increases your exposure by a wide margin. What you do with that exposure is up to you and your Internet advertising company.

How to Hit Google's First Page

If you're new to the online arena, an online advertising company is a smart investment. These people specialize in ranking websites highly on Google's results page. They will tell you that one of the keys to a high ranking is pure organic SEO.

Organic SEO is the new wave of search engine optimization. Google is tired of people trying to enhance their position in the rankings artificially. They have enacted several initiatives over the last few years to penalize those who try to abuse their algorithms artificially. At the same time, they benefit people whose websites focus on providing high quality content. This website content drives people to the site not because it shows up in keyword searches, but because it builds a reputation as an authority.

Hiring an Internet advertising company to do your SEO is a smart decision. It may seem like an extraneous cost, but it isn't. When your site makes it onto the front page, you'll see amazing returns. As long as you provide good quality website content and a service people want to buy, your profits will shoot through the roof.

Online advertising companies help you with setting up and ranking your site. You provide the content to drive customers once you're on the front page. More traffic becomes more conversions, which in turn become more profits for you. If you aren't on the front page, you never get that boost in traffic. Your site will languish as little more than a digital billboard.

The Answer you’ve been waiting for

Smart Online Advertising is the way, and SEOTOPFUEL L.L.C. Family of Companies will get you to the top of your game. We encourage our clients to rank in both the natural listings and in the paid Ads (PPC), by being there is a way of ensuring your being seen and the possibility of earning the business. Smart Internet Advertising Company a subsidiary of SEOTOPFUEL L.L.C. is a premier advertising company that embraces a new generation of search engine optimization. Visit our sites at www.smartinternetadvertising.net or www.seotopfuel.com or call us direct and ask about our new client special for $499.00 which includes a smart evaluation of your website and competition. Call Now 877-SEO-1998.