The Whole of SEO is Greater than the Sum of its Parts

The concept that “The Whole is Greater than the Sum of its Parts” has been in existence since the time of Aristotle. However, its meaning and truth holds just as true today and echoes true in the world of Search Engine Optimization.   Smart SEO Companies do not limit themselves to one component, such as Link Building, or Content Writing. Rather, Smart SEO companies make use of the many components necessary to achieve extraordinary results, including Quality Link Building, Quality Content Writing, Aggressive Social Media Campaigns, and Smart Website Design.  Each component or part of SEO has its own strength, and produces its own positive effect.  However, working together, each effect builds on the success of the other. What this creates is something profound, in which the whole of these parts work together to achieve a greater result than could ever be achieved individually. This effect can be compared to a single brick, standing alone. By itself, it is strong, yet multiple bricks harmoniously stacked together create a collective force strong enough to withstand gravitational forces acting on them. Similarly, a Smart SEO campaign is built upon the concept of utilizing each component, harmoniously working together to maximize results, and gain the attention of the Search Engines.

Creating a Smart Internet Advertising campaign begins with knowing how each component or part of an SEO campaign works individually, and then being able to integrate each part together to achieve the desired result. The more components you have working together, the greater the results, and the faster the results become apparent. Once the strength of each component is identified, it becomes necessary to build each one individually, ensuring that each component contains the necessary elements to elicit the desired result. Each component reinforces the other, each has its own significance, and each serves its own purpose. As more components are brought into the campaign, they strategically build upon the one previous, ensuring that the existing component does not suffer from what the new component has introduced. The resulting strategy is to have each component complement the other, each playing on the others strengths, and each targeting an independent, yet unified result. 

All Smart SEO campaigns must therefore include a methodical process which encompasses a thorough and in-depth analysis of a client’s business model. Once this is done, a Smart SEO Company will develop a blueprint, which maps out their intended result. An analysis of a client’s website is the logical starting point for any new SEO campaign. What are its strengths and weaknesses? Does it lack functionality or a call to action?  Is it easy for the visitor to understand what the client is offering, i.e. a product, service, or simply informational in nature? Does the website have a variety of ways to be contacted and where does that information appear? Once these issues are addressed, it then becomes necessary to look at the quality of the content. Smart Content Management Optimization feeds the search engines and is an integral component of Smart SEO.  Is your content relevant? Who is the targeted audience? Does the content entice the visitor to remain on the site, i.e., is there value in what is written?  Does the content contain key words a customer would search for and that attract the attention of the search engines? Is there relevant content on the internal Pages or limited to the home page? This ties in to the third component of a Smart SEO campaign, namely Link Building or Smart Link Acquisition. Ensuring that each search term is relevant to your business model and creating quality, merit-based links is a must. Using the example above of creating a strong stack of bricks, one would not use inferior quality bricks, not made for the intended purpose, and expect the resulting structure to be sound. Likewise, links must be of high quality, relevant to the purpose the website was intended for, and placed in the proper location so as to achieve their objective, namely, rankings. Just as inferior bricks will produce a failing inspection report, so will inferior links produce the negative attention of Google. Finally, a Smart SEO campaign must include an aggressive Social Media Campaign. Building an attractive brick house, with the proper materials and functionality, and then covering it with a tent, defeats the purpose. In order to attract visitors to your website in today’s ever increasing social audience, one must market their website. Facebook likes, Pinterest followers, and a Twitter following will not only increase the number of internet users who know about your site, but creates an avenue for those users to talk about your site, share information to others about your site, and build brand recognition to your product or service.

SEOTOPFUEL L.L.C., Family of Companies embraces this philosophy and our team of Smart Internet Advertising Specialists has the expertise, knowledge, understanding, and foresight to integrate each part of a successful SEO campaign together in unison thereby creating synergy to achieve a result in which the whole of SEO is greater than its parts. Contact SEOTOPFUEL today and let us design for you a Smart SEO campaign that is built for success. 877-SEO-1998