The Whole of SEO is Greater than the Sum of its Parts

The concept that “The Whole is Greater than the Sum of its Parts” has been in existence since the time of Aristotle. However, its meaning and truth holds just as true today and echoes true in the world of Search Engine Optimization.   Smart SEO Companies do not limit themselves to one component, such as Link Building, or Content Writing. Rather, Smart SEO companies make use of the many components necessary to achieve extraordinary results, including Quality Link Building, Quality Content Writing, Aggressive Social Media Campaigns, and Smart Website Design.  Each component or part of SEO has its own strength, and produces its own positive effect.  However, working together, each effect builds on the success of the other. What this creates is something profound, in which the whole of these parts work together to achieve a greater result than could ever be achieved individually. This effect can be compared to a single brick, standing alone. By itself, it is strong, yet multiple bricks harmoniously stacked together create a collective force strong enough to withstand gravitational forces acting on them. Similarly, a Smart SEO campaign is built upon the concept of utilizing each component, harmoniously working together to maximize results, and gain the attention of the Search Engines.

Creating a Smart Internet Advertising campaign begins with knowing how each component or part of an SEO campaign works individually, and then being able to integrate each part together to achieve the desired result. The more components you have working together, the greater the results, and the faster the results become apparent. Once the strength of each component is identified, it becomes necessary to build each one individually, ensuring that each component contains the necessary elements to elicit the desired result. Each component reinforces the other, each has its own significance, and each serves its own purpose. As more components are brought into the campaign, they strategically build upon the one previous, ensuring that the existing component does not suffer from what the new component has introduced. The resulting strategy is to have each component complement the other, each playing on the others strengths, and each targeting an independent, yet unified result. 

All Smart SEO campaigns must therefore include a methodical process which encompasses a thorough and in-depth analysis of a client’s business model. Once this is done, a Smart SEO Company will develop a blueprint, which maps out their intended result. An analysis of a client’s website is the logical starting point for any new SEO campaign. What are its strengths and weaknesses? Does it lack functionality or a call to action?  Is it easy for the visitor to understand what the client is offering, i.e. a product, service, or simply informational in nature? Does the website have a variety of ways to be contacted and where does that information appear? Once these issues are addressed, it then becomes necessary to look at the quality of the content. Smart Content Management Optimization feeds the search engines and is an integral component of Smart SEO.  Is your content relevant? Who is the targeted audience? Does the content entice the visitor to remain on the site, i.e., is there value in what is written?  Does the content contain key words a customer would search for and that attract the attention of the search engines? Is there relevant content on the internal Pages or limited to the home page? This ties in to the third component of a Smart SEO campaign, namely Link Building or Smart Link Acquisition. Ensuring that each search term is relevant to your business model and creating quality, merit-based links is a must. Using the example above of creating a strong stack of bricks, one would not use inferior quality bricks, not made for the intended purpose, and expect the resulting structure to be sound. Likewise, links must be of high quality, relevant to the purpose the website was intended for, and placed in the proper location so as to achieve their objective, namely, rankings. Just as inferior bricks will produce a failing inspection report, so will inferior links produce the negative attention of Google. Finally, a Smart SEO campaign must include an aggressive Social Media Campaign. Building an attractive brick house, with the proper materials and functionality, and then covering it with a tent, defeats the purpose. In order to attract visitors to your website in today’s ever increasing social audience, one must market their website. Facebook likes, Pinterest followers, and a Twitter following will not only increase the number of internet users who know about your site, but creates an avenue for those users to talk about your site, share information to others about your site, and build brand recognition to your product or service.

SEOTOPFUEL L.L.C., Family of Companies embraces this philosophy and our team of Smart Internet Advertising Specialists has the expertise, knowledge, understanding, and foresight to integrate each part of a successful SEO campaign together in unison thereby creating synergy to achieve a result in which the whole of SEO is greater than its parts. Contact SEOTOPFUEL today and let us design for you a Smart SEO campaign that is built for success. 877-SEO-1998

Smart Content Management Optimization

Smart Content Management is simply the management and utilization of Content Generation and sharing Smart Intriguing Information with your Targeted Audience. Knowing what to write and to whom you writing to is vital in order to attract the online Business Community. The task of writing stimulating content requires thought provoking research and concise delivery. Search engines are attracted to well written content as well, and when you share that content in the hopes of attracting the consumer, the task of attracting the search engine crawlers is achieved. However, keep in mind that stimulating content must be kept fresh and ever evolving with the growing changes of online trends.

Any business who wishes to make a successful path to the online community must plan, organize, strategize and then execute deliberately in order to achieve the attention of their targeted audience. Those interested readers who subscribe to your blog, website, and newsfeed are those who like what you have to say and the manner in which you share it. Smart CMO is bringing those interested readers something of value which reflects the time you invested to write and share it through a variety of online platforms. 

Smart Advertising Concepts involves more than just trying to attract attention but giving credence and value to your message, hence the need for value proposition. In order to truly be successful at SCMO you must set dedicated time every week, to know what you’re going to say and with whom you are trying to attract. Working to keep your messages fresh and interesting is essential to keeping the readers interested. Social media platforms are a great way to share your online message, and when you share compelling information through those mediums you will have enacted the practice of Smart Content Sharing. 

Smart Content Sharing is often used to funnel your messages through many social media platforms in the hopes of someone liking it, or sharing it to someone else. Delivering your messages on a social media platform with friends and family first is a great way to get real honest feedback. However, nothing takes precedence over being your own Chief Editor. The time do this is before you’ve shared online for the general public. Take your time to read, and re-read your content and making sure it has value which offers insightful information. Once you feel confident your information is ready, share it with everyone. Take advantage of all the various social media platforms, the reach is endless. 

  

Smart Blogging Optimization is working on your blog to keep it flowing in the direction of your business trends. Announcing new products and or expectations of new locations are a great way to share the growth of your company. A great way to share your blog with your customers is tell them about an email, social media platform, company newsletter sent out to customers. A Smart Blogging Methodology is to keep your blog full of information but never too much so as to keep them wanting and engaged by telling them what to expect on your upcoming post.  Post your blog on Facebook, Google+, Twitter, Linkedin, and Pinterest. In other words, post it where the audience is targeted around your business model. However, always remember that Smart Blogging also means to never abuse the right to post content on someone else’s blog in the hopes of trying to divert traffic to your blog or website.

CMO is a cost of doing business and becoming increasingly important. A need to return to the basics of information sharing has never been so critical. Keep a log of your post entries, and try not repeating your posts unless they warrant revisiting with new information. Your readers want to read information which is unique content, not something copied and pasted as yours. Invest the time to write your content as if your audience is right in front of you waiting for you to unveil the curtains of a highly anticipated Broadway production. Even though the cost of posting such content is free online, the announcement of poor reviews can be costly to your business and online readers.

  

Smart Internet Advertising is learning when to post your information and how to post content in places it’s likely to get noticed and indexed by the search engines. Sharing your information at the precise location of where your customers are already engaged takes Online Strategies to a higher level of Smart Internet Advertising. Advertising companies invest millions to write compelling information, but in all honesty, no one knows your business and is more passionate about your business than you. So it goes without saying that the closer you are to the source of the business owner, the more it becomes alive.  All the major search engines i.e. Google, Yahoo and Bing are attracted to content which is stimulating as if it were coming directly from the Business Owner or CEO. Another avenue for a business owner is to engage the services of a Smart Content Writer. If this is the route you should take, make sure they take the time to ask in-depth questions about your business and study your competition in pursuit of a marketing edge in writing accurate content. Many companies choose this course, which is fine as not everyone likes to write or may not have the time. Make no mistakes in trusting it’s well written and conveys your passion and important message to your customers. It’s extremely important to proof all information before it is ever delivered online. As I mentioned, this is your business and the messages your company shares online can have a re-sounding lasting effect long after the posting online either positive or negative.

In conclusion, when the time arrives that you’re behind a keyboard with the key points of your article, an easy concept is to think of is a cyber sandwich. You need the top bread which is the introduction; the middle, of course, is the key ingredients, and finally, the bottom bread which is the foundation and therefore your final value proposition.

Smart Internet Advertising Company is here to assist you along the way. We want you to be successful online and make sure your content reaches its designated destination of your targeted audience online. Smart Content Management Optimization is another part of Smart Internet Marketing, the core of Smart Internet Advertising Company’s wide variety of services to offer its many clients ranging from Small to Large companies in any industry. Call our SCMO Team today and let’s get it done right the smart way… Call 877-SEO-1998.            

 

Smart Business Advertising

 “Smart Business Advertising”, is a topic many companies are beginning to ask more about. The reason being, Companies understand the importance of Smart Business Advertising and how it correlates to their existing business advertising platforms, their industry, and most importantly their customers. The internet and social media awareness has brought new meaning to proactive advertising versus reactive advertising. Historically speaking, advertising in general was all reactive and was designed to attract the consumer through attention grabbing, via well placed advertisements. Albeit, prior to the internet it worked and performed extremely well. The advertising platforms of yesterday were Print Advertising, Direct Mail Advertising, and both Radio and Television Broadcasting. Learning to target the customers through the mediums their customers were most likely to be in front of was the key to advertising.  All these mediums were striving to capture top of mind awareness and create a similitude of cause and effect, in terms of advertising strategy.  The companies which needed to increase brand awareness to sell more products or services were focused on new ways to be in front of the customers. This strategy of advertising was called Interrupt Advertising or Push Marketing. It worked extremely well, and still works till this day as seen in traditional advertising. To give an example, imagine driving down the freeway and after many miles of driving you see a Billboard with some fast food establishment and a picture of a featured item, followed by a statement “Take next off-ramp to refuel with our Tasty Food & Ice Cold Refreshments”. The effectiveness of this form of advertising brought awareness to the driver, who was in fact hungry. Thereby, a classic example of push marketing or interrupt advertising took the consumer to a place in their own mind, thinking “This would be a great place to get something to eat and continue on my trip”. While it was true in those days that this was considered smart business advertising, those times are soon coming to an end, as the consumer has increased their demands for information to be readily available.

Radio was also very instrumental in the early days of advertising, but consider if you will, the question, “What was the last commercial I heard on the way to work this morning?” In most cases you probably cannot recall a simple advertisement you heard on the radio. With so much competition to own a piece of your attention while in your car driving e.g. commercial free Satellite radio, commercial free Pandora radio, commercial free Mp3 Players, CD’s and DVD’s both commercial free, along with the hands free smart phone and smart devices, radio advertisements are becoming less and less effective in making a lasting impression with their customers. Now add to this, the distraction of bumper to bumper traffic, fatigue after a long day at work, and the urge to just get home. Taking into account all these factors, by the time the average consumer gets out of their car, they have long forgotten a 1 minute advertisement they may have heard during the course of their trip.

The face of television has also changed.  In today’s world of DVD’s and Blue Ray’s which offer no commercials, DVR’s with the ability to fast forward through commercials, and Netflix which offers movies via the internet, viewers can choose not to sit through endless commercials. Bottom line, no commercials equates to no return on investment for advertisers.

Consider now, newspaper & magazines.  Why get those delivered anymore when consumers have smart devices which will allow them to receive digital signals, RSS, and even downloadable media into a specific folder to save or read later. Why deal with newsprint on your fingers, or wait for a magazine to be delivered to your mailbox when it’s so much faster and easier to go online and view at your convenience? The next time you visit your local grocery store, think about what you see when you walk in the store. It is advertising dollars being wasted on the very small possibility that someone will walk over and actually be interested in reading a news rack publication. Publications and leaflets are just sitting there, dusty, and usually among low quality editorials. Then factor in the unlikely possibility of someone scanning the pages and by a very remote chance, happen to have the need or desire and find your advertisement. The odds of this happening are about as good as winning the lottery. The point here being, what was once true yesterday for smart business advertising, may, in fact, not be smart business advertising today.

The existence of the internet has now enabled businesses to proactively advertise though a variety of mediums; Website’s, Affiliate marketing, Sponsored ads, Google Adwords, Email, and most recently, the evolution of social media platforms. These new mediums were initially overlooked by both small and large companies, as the early days had no hard data to present as solid evidence to reflect a positive return on investment from advertising dollars. Truth be told, of course there was… it was the growth of the computer infiltrating its way into every home, with personal computers now having a place in almost every room in the home. The internet was supported by a mass enrollment of users with home computing systems, now desiring Internet Service Providers. The result, multiple email accounts being generated across the spectrum of newly founded .com companies being born every day. Through the growth of these different social signals a buying trend was being established which enacted a sort of buying frenzy, with an awareness unprecedented than ever before, to become connected through an interactive medium called…The World Wide Web.

Traditional advertising mediums saw these new infrastructures initially as something which would never catch on in the marketplace. Their mindset was that consumers connected to product buying or shopping patterns though push or interrupt advertising methods, not the internet. Online web users saw this new medium of home computing as informational and pure entertainment along with a way to stay connected through electronic mail (email). Through the many evolutionary changes of search engines and how they strive for market dominance, these search engines knew all too well what lay ahead at the hands of its users. The accessibility of informational gathering and research on product awareness gained the attention of advertisers who realized that through search traffic and search algorithms, companies could now be in the right place at the right time with someone searched for their product or service. Now, with just a few key strokes on Google, Yahoo or Bing being displayed on your computer screen, you instantly see the product or services you were interested in buying. There was an immediate gratification and convenience to learn, shop, and buy while at home or work, never needing to fight traffic, stand in line, or drive to multiple stores in the hopes that the product you were interested in was less expensive, or in stock. The online consumers dictated to the search engines the information they needed, which was acquired through search patterns of the computer user. The ability to retrieve data which was stored on their servers from search queries provided search engines the hard data on what was being searched and where customers were searching.

Today, the methodology of Smart Business Advertising is optimized through a variety of social interactive mediums online. Strategically placing a value proposition with an undeniable call to action in front of the buyer, at the time of interest, will result in a perfect marriage of buyer and consumer. This is called Smart Business Advertising, which ends in a conversion being the transaction.  The closer you can be to the point of sale, the easier it is to result in a sale, thus earning a client. In both flourishing and declining economies, the need to advertise is essential to the growth and profitability of a successful company. In today’s market, where both sides of the spectrum exist, meaning highly profitable companies and companies closing their doors, the one who embraces unique ways to attract relevant traffic from all sources of advertising mediums always comes out the winner. Effective vertical and horizontal marketing strategies targeting your clients in the arenas they spend most of their time is known as profitable marketing and by definition is SMART BUSINESS ADVERTISING.

Our company is solely focused on helping all companies make a footprint in their industry, and it all begins by calling www.smartinternetadvertising.net today. We will take the time to learn about your company and your competition, while gathering detailed information on what has worked and what has not proven to be effective advertising. In the end, we will customize a successful marketing plan, tailored just for you, and explain why it works. A professional synergy between you and your clients must constantly be maintained in order to be both profitable and achieve growth, which is the metrics for any successful company. Social interaction puts you in the driver seat as opposed to remaining in the passenger seat. This interaction is not only smart but realistic when you’re striving to drive sales into your company.

The look is over…Call our Smart Advertising Professional Consultants today for a free market analysis of both your online and offline advertising dollars and let Smart Internet Advertising Company help you drive in sales. CALL 877-SEO-1998