Sunday, February 2, 2014

Increasing Traffic Flow and Keep Customers Coming Back





The first thing any business thinks about after they have opened their doors is, “How do I attract customers to my business?” Getting traffic to your website and keeping customers coming back is the goal for any online business, or retail business that has an online presence.  The key is both online advertising and word of mouth. Let’s take a look at someone who knows how to generate repeat traffic, Disneyland. We have all heard the players after they win the Super Bowl exclaim, “I’m going to Disneyland!”  Year after year, millions of people, both first time visitors and repeat visitors come to Disneyland. Even a well known destination place like Disneyland continues to market themselves, and offers incentives for people to return. Specials for Southern California residents, annual passes, and re-inventing themselves to keep up with the times are just some of the reasons why they have been able to sustain traffic flow year after year.  Their park is easy to find, visually appealing, and offers a more than satisfying experience. The rides are safe and functioning properly, and after people return, they tell their friends and family about the great time they had there, sparking an interest in those who hear about it, go as a result. 

In order for an online advertising business to thrive, they need to both attract new customers and create a reason for customers to use their services not just once but repeatedly.  This is where an Online Website Advertising Company comes into play. The best internet advertising companies out there will begin by examining your website, making sure it is both user friendly, and visually stimulating, to engage potential customers to stay on your site, learn more about your product or services, and ultimately, to conduct business with you. Once the internet marketing company you hire has made sure your website is engaging and functioning properly, the next step is to increase traffic flow to your website.  Online Advertising Companies will utilize both Content Marketing and Website Advertising to get your website to the top of the search engine rankings for the search terms you want to be found for. This is what we call targeted funneled traffic. The best internet advertising companies know that having a website that is rich in content is a critical element to any successful online advertising campaign. Google continues to stress how important of a role content plays in where your website ranks on the search engines, rewarding those websites with relevant content. In addition to Google, content is important for your customers as well. If a website has little to no information about your products, your company, or your services, your website may attract customers, but they won’t stay long. Content Marketing is a service provided by your Online Advertising Company to share your website content, using social media such as Facebook, LinkedIn, and Google+, and by creating unique, original content about your company and sharing on Blogs etc.

Another important aspect of increasing traffic flow and customer retention is through building positive online reviews for your business. Just as word of mouth is the greatest form of advertising, positive online reviews are the greatest form of online advertising. Today’s customer is very savvy and before most people make an online purchase or use an online service, they will check for reviews, both positive and negative. If people online are talking about your company, whether it is on Facebook, your website testimonials, or some online review forum, those comments will be seen by your potential new customers. Online Advertising Companies provide this service by marketing your business online and working with you to gather testimonials from past clients to add to your website. In the case of negative reviews, the best internet advertising companies know how critical this can be to a business and will assist you, through smart online advertising methods, to boost up your ranking of your Social Media sites and Blogs, in addition to your website, thus pushing down those negative reviews through positive feedback. Some online website advertising companies simply auto- create links to your site from other non related sites in hopes of boosting your rankings, while doing nothing to add value to your own site. This is not a smart online advertising method. The best Online Website Advertising Company is the one who adds value to your own site, markets your own site and content, and takes an approach of Content Management and Optimization, Increasing Brand Awareness, and Maximizing on Growth and Profitability to generate increased, sustainable and repeat traffic to your website is the type of Online Advertising Company that you need.

Smart Online Marketing Stimulates Customer Attractions Through Brand Awareness

Keeping new customers coming to you, and retaining the current ones, while stimulating them both, requires work, creativity, and sincere customer appreciation for their patronage. Nothing could be so simple, right? Actually, this is a very creative and strategic process which involves all aspects of funneling traffic from Online Marketing, Internet Advertising, Smart Social Media Management, and Smart Content Article Optimization. 

Smart Internet Advertising Company which is a division of SEOTOPFUEL L.L.C., founded by CEO Jim Gonzalez has proven that Smart Internet Advertising Methods is a reality of all the above. We launched the above sites last year in May of 2012, and through huge amounts of content writing, creativity, and more of the same, you can earn your way to the top of the search engines, if you’re willing to do the work. We’re not saying that it’s easy, but we are here to say that it’s all worth the effort being put into your website. Take a deep look at what you want your customers to be attracted to and if there is room for improvement then do it. We are here to assist you in providing a Professional SEO Advertising Company, Experts in Paid Search Marketing, Smart Social Media Experts, Excellent Article Writing Services, and Affordable Website Design Services. Give us a call and let one of our Smart Internet Advertising Expert’s show you the difference of a Smart Online Advertising Executives working smart and hard for your company. Call us today; 877-736-1998.

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