Google is constantly trying to improve its search quality
and is doing so with its Quality Assurance Team which, earlier this year,
released another series of algorithm changes known as Penguin 2.0. With every
change that Google institutes, there is always a goal in mind. This round of
changes was no different as Google looked to reward websites that give visitors
a great experience. As a result, websites have had to dig deep and take a look
at what they offer their visitors. They have to improve their overall user
experience in order to gain an advantage in search results.
Design And Layout
Improvements
Websites owners have had to examine their site design and
layout due to entice users to stay on their site. Any smart
internet advertising company will tell you that the goal is to have your
website to appear as close to the top
of the search results as possible. However, in addition to winning that
dominant position, if the user clicks on the site and leaves, being at the top
of the search results has failed to convert a user to a customer then it was of
no significance. This is where the importance of quality layout and design of
the website come into play. Visitors who have a great user experience with a
website will continue to visit and even recommend the site to others. Online
Advertising Websites at the top of the search results but whose layout and
design offers a poor experience are missing one of the key ingredients to a
successful online business. What must happen is that an online website advertising company
must work with the design and layout of a site to ensure that it entices
visitors.
What really makes a website popular is its content. Without
good content, visitors will leave and they will not come back. A smart online advertising company, for
example, will tell you that content is king. Websites in any niche that have
the best content are the ones that attract the most visitors. Attracting
visitors is what websites are all about. With enough traffic, an online advertising company can
help monetize the site. With the new algorithms and changes instituted by
Google, websites are having to improve their content if they care to both rank
and convert. Once again, it is the increase
in search quality that produces better content.
Functionality Of The Website
One of the biggest things that will turn visitors away from
a website, beyond the layout and design, is its functionality. How easy is the
website to use? Can visitors navigate throughout the website with relative
ease? The answers to these questions can determine how successful, or unsuccessful,
a website becomes. A smart online
advertising company would recommend allowing visitors the opportunity to
give feedback in an effort to improve functionality. Visitors should be able to
fill out a questionnaire to do things such as make requests, make reservations,
buy tickets, and much more. Websites that improve these types of functionality
will improve their conversion and optimize
client acquisition. A smart internet
advertising company would tell a website owner that improved functionality
will equate to a better user experience.
Enhanced User
Experience
Smart Internet
Advertising Company recommends that, in order to improve search index
results, a website must enhance the overall user experience. When a visitor
clicks on a website for the first time, that specific site has precious few
seconds to capture the visitor’s attention and force an action. The initial
design and layout, as stated previously, will have an impact on whether or not
the user stays on the site or clicks away. Sites that have taken the advice of
an online
website advertising company and improved their design tend to hold on to
visitors. Now, the key to keeping the visitors and having them come back
repeatedly is the website content. The new Google algorithms are impressing websites
to improve their content. It is what visitors want – good content – when they
visit a site and if they find what they want, they will continue coming back.
Finally, if the functionality of the website allows users to complete the tasks
they want, their overall user experience will be positive. This was the
ultimate goal of the changes instituted by Google.
Improved Value
Score
A website can enhance its value score, which ultimately
improves its search results position, by taking heed of the advice above. If
the overall visitor experience at a website is positive, we know that those
visitors will return to the website. Enhancing that experience entails making
some improvements to the current version of a site. The website must be useful.
A website is useful when it offers great content and keeps users coming back.
The content and the website must address a particular need. Whatever the topic,
there must be a target audience that has a need for the information on the
website. That means that the website must be designed with the users in mind.
Do not forget the ease of navigation within the site. Users should have the
ability to move around the site and find the information they are searching for
easily. If they cannot, the website will lose them.
Conclusion
Google’s changes had an end in mind. The changes involved
with the new Penguin and Hummingbird updates were to improve website results, by
eliminating spam, while paying close attention to social signals pertaining to authoritative
websites who also engage with social media platforms like Google+. The search
index rewards those websites that offer visitors the best experiences. Users will
visit websites that have attractive and engaging designs which are laid out in
a manner that is easy to view. Good
website content is always king and websites with better content are
rewarded in search results. Sites that want to improve their position must
improve their website content online. The websites that have the best functionality
also enhance the overall user experience. In the end, increased search quality
helps to improve the quality of websites. By choosing a website
advertising company, you will get the website you need!
We realize our clients have options, and those potential
clients who are engaged with other SEO
Companies have options as well. This is the reason for our blog to help
educate the online business community aware their options, which we hope will encourage
them to look at all of their online
website advertising opportunities. True Search Visibility is
really about Smart
Internet Advertising Methods, and learning how to funnel website traffic, grow circles of trust, strategically share good website
content which all points to one thing; excellent search engine rankings.
Too many out there in the online advertising business community have what we
consider to be; expect as you were told in the past, or perform as you were
taught in the past, and believe that the Best
SEO Advertising Company is one who can guarantee rankings in 90 days. Those
days are over, and honestly are the reason why there is so much skepticism about
search engine optimization. It was never designed to just create spam content
and pointing thousands of websites of no relation to your site. True Organic SEO has always about earning
your way to the top through excellent website content marketing
strategies, so that others would want to share it, click on it, seek after
it, and ultimately those who did would buy from you based on your authority in
the market place for being so transparent. A website which is always visible
with good presence for search terms are those who take the time to write about
subject matter pertaining to your business. So it is the premise of this post,
to clearly state those old methodologies of increasing an online advertising company search engine rankings is almost the last
thing to focus on. Hence, the purpose of the amended changes which were
instituted by search engines to ensure quality of search for their users, and potentially
you’re Clients. You need to adopt and innovate new ways of looking at true online search visibility which
is utilizing smart online
advertising methodologies to improve
the value of search. If you choose to remain as though you thought presumably
from the past, then say good bye to your website visibility as your presence
will just not be where you need it to be. Our next post will speak on the
subject of Smart Social
Media Management Optimization. Learning how to reach those clients through
a funnel of smart online
advertising methods is the approach to take when also considering what to
do in the wash of the storm of Penguin and Hummingbird.
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