Tuesday, April 9, 2013

Inertia Internet Advertising




The driving principal behind Smart Internet Advertising is to continually increase the visibility and therefore the effectiveness of a client’s website through the constant application of Smart Internet Advertising Methodologies. This is the predominant force behind any Smart Internet Advertising Company who has the philosophy that SEO is a perpetual process of progression. To do anything less results in what can be called ‘Inertia Internet Advertising’.

Inertia is a passive property which causes someone or something to remain at rest, in other words, lacking activity. Inertia in its simplest terms is the concept that an object at rest tends to stay at rest, and an object in motion tends to stay in motion, until a force is applied to change this. Inertia also refers to a state of sluggishness and idleness, which will remain so until acted upon. In the arena of Internet Advertising, this state of inactivity is the unfortunate outcome for so many website owners who hire an Internet Advertising Company who views Search Engine Optimization as a practice of creating one time links and waiting for the results to appear.  This methodology is outdated and as ineffective as filling up your gas tank one time and expecting it to never run out of gas. Eventually, the car comes to a stop, as will your movement in the search engine rankings.  Unfortunately, these SEO Companies are also in a state of inertia and are failing their clients because they have chosen not to move forward themselves to keep up with current and expected standards of the industry needed to achieve sustainable results. While website owners who make a hasty decision based on price or a promise of quick results may see some movement in their search rankings, these results soon taper off and they are left with statements alluding to the fact that what they are doing is not something they can explain to their customer, so the website owner must ride out the remainder of what is typically a long term contract, in fear of losing the small results they have achieved.

Smart Internet Advertising Companies follow the exact opposite methodology. Following an active approach, Smart Internet Advertising Companies focus on performance and execution to achieve upward movement of a websites placement in the search engine rankings.  Increasing a website’s traffic and visibility requires an active process, which through constant updates and application, will create and maintain a forward momentum with the Search Engines to ensure the website does not become stagnant in the rankings.  While these processes are not simple, they are not a secret, and for a company who stands for bringing integrity to this industry, they have no problems taking the time to explain to the client what they are doing, each step along the way. This helps ensure the client is kept in the loop, feeling a part of the success and confident in their decision to hire a Smart Internet Advertising Company.  For any business owner, large or small, seeking to increase their website visibility and rankings, it only makes sense that they should hire a Smart Internet Advertising Company who has the same goals that they do, namely to see their rankings and traffic continue to increase, driving as many customers as possible to their website, on an ongoing basis. This philosophy and work ethic is hard to come by in today’s world where many companies offer quick fixes and short term results, rather than applying broad and far reaching solutions which offer long lasting results. 
 
Embracing Smart Internet Advertising always requires following a philosophy that the right action produces the right movement, and as such, actions taken are carefully considered before executed.  The reason for this is two-fold. First, each action must be done with the intention to produce another intended and positive action, namely, an action on the part of the visitor and an action on the part of the Search Engine. Second, each action must be carefully thought out in advance so as not to produce an action which is unwelcome by either the visitor or the Search Engines.

In the case of a primary action producing a secondary positive action, we are referring to the practice of strategic content placement and website optimization, as well as creating a viral Social Media campaign. Each of these actions will undoubtedly increase the traffic to a website by adding to the websites presence, which will have a positive effect on the website visitor, as they will find the website welcoming in both content, visual appeal, and ease of use. By including relevant content and creating Blogs which complement and substantiate the information found on the website, readers are never confused as to what product or services is being offered and what benefit it will bring to them.  Search Engines love this type of fusion of information and for that reason, the action described herein will attract the positive attention of both the visitor who will act in response by staying on the site and engaging to learn more, as well as the Search Engines who will act in response by recognizing the worthiness of the website, as shown in the increased rankings.
 
In the case of avoiding actions which have the potential to produce an unwelcome action, we are referring to low click through rates and penalties that occur when websites are void of content, lacking a call to action or value proposition, and unnaturally linked to other sites in an attempt to gain rankings.  For the first time visitor to a website, if the information projected is difficult to understand, or simply absent of sufficient content to convey to the visitor the information they are looking for, that visitor will most likely leave the site and move on to the next website which may peak their interest. Any value the website could have offered that visitor has been lost and instead a competitor will gain the customer. This is negative action at its most damaging point for the website owner, a loss of a potential customer. Equally damaging to any website owner, who has put in much effort to develop their site in hopes of gaining new visitors and customers, is attracting the negative attention of the Search Engines. Should you ever find yourself in this situation, or know of a website that has been penalized by Google, you no doubt realize how difficult this is to remedy. Many hours of work is involved to hire someone to help you identify and remove unnatural links, or copy scraped content resulting in duplicate content penalties. Many times, the only solution that website owners are left with is to begin from scratch with a new website and domain. By selectively researching the Internet Advertising Company you engage with prior to entering into a long term contract, you can avoid these pitfalls which will cause serious injury to both your business name and website reputation.
 
Smart Internet Advertising Company is a leader in the industry because the ideals we stand behind, the integrity we bring to each client we partner with, and the commitment to excellence in the services we provide. Our Company never deviates from these principals and for this reason, our clients continually refer their friends and business associates to us, which is the greatest recommendation possible and one we hold in high regard.

Contact Smart internet Advertising Company today and let our team of experts create a Smart Internet Advertising campaign for your website that will produce positive, long term results, by employing Smart Advertising Methodologies. Visit our site www.SmartInernetAdvertising.net or CALL 877-SEO-1998.

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