The driving principal behind
Smart Internet Advertising is to continually increase the visibility and
therefore the effectiveness of a client’s website through the constant
application of Smart Internet
Advertising Methodologies. This is the predominant force behind any Smart Internet Advertising Company
who has the philosophy that SEO is a perpetual
process of progression. To do anything less results in what can be called ‘Inertia Internet
Advertising’.
Inertia is a passive property which
causes someone or something to remain at rest, in other words, lacking
activity. Inertia in its
simplest terms is the concept that an object at rest tends to stay at rest, and
an object in motion tends to stay in motion, until a force is applied to change
this. Inertia also refers to a state of sluggishness and idleness, which will
remain so until acted upon. In the arena of Internet Advertising, this
state of inactivity is the unfortunate outcome for so many website owners who
hire an Internet Advertising
Company who views Search Engine
Optimization as a practice of creating one time links and waiting for the
results to appear. This methodology is
outdated and as ineffective as filling up your gas tank one time and expecting
it to never run out of gas. Eventually, the car comes to a stop, as will your
movement in the search engine rankings. Unfortunately, these SEO Companies are also in a state of inertia
and are failing their clients because they have chosen not to move forward
themselves to keep up with current and expected standards of the industry
needed to achieve sustainable results. While website owners who make a hasty
decision based on price or a promise of quick results may see some movement in
their search rankings, these results soon
taper off and they are left with statements alluding to the fact that what they
are doing is not something they can explain to their customer, so the website
owner must ride out the remainder of what is typically a long term contract, in
fear of losing the small results they have achieved.
Smart Internet Advertising Companies
follow the exact opposite methodology. Following an active approach, Smart Internet Advertising Companies
focus on performance and execution to achieve upward movement of a websites
placement in the search engine rankings. Increasing a website’s traffic and visibility
requires an active process, which through constant updates and application,
will create and maintain a forward momentum with the Search Engines to ensure
the website does not become stagnant in the rankings. While these processes are not simple, they are
not a secret, and for a company who stands for bringing integrity to this
industry, they have no problems taking the time to explain to the client what
they are doing, each step along the way. This helps ensure the client is kept
in the loop, feeling a part of the success and confident in their decision to hire
a Smart Internet Advertising
Company. For any business owner,
large or small, seeking to increase their website visibility and rankings, it
only makes sense that they should hire a Smart Internet Advertising Company
who has the same goals that they do, namely to see their rankings and traffic
continue to increase, driving as many customers as possible to their website, on
an ongoing basis. This philosophy and work ethic is hard to come by in today’s
world where many companies offer quick fixes and short term results, rather
than applying broad and far reaching solutions which offer long lasting results.
Embracing Smart Internet Advertising always requires
following a philosophy that the right action produces the right movement, and
as such, actions taken are carefully considered before executed. The reason for this is two-fold. First, each
action must be done with the intention to produce another intended and positive
action, namely, an action on the part of the visitor and an action on the part
of the Search Engine. Second, each action must be carefully thought out in
advance so as not to produce an action which is unwelcome by either the visitor
or the Search Engines.
In the case of a primary action
producing a secondary positive action, we are referring to the practice of strategic
content placement and website
optimization, as well as creating a viral Social
Media campaign. Each of these actions will undoubtedly increase the traffic
to a website by adding to the websites presence, which will have a positive
effect on the website visitor, as they will find the website welcoming in both
content, visual appeal, and ease of use. By including relevant content and
creating Blogs which complement and substantiate the information found on the
website, readers are never confused as to what product or services is being
offered and what benefit it will bring to them.
Search Engines love this type of fusion
of information and for that reason, the action described herein will
attract the positive attention of both the visitor who will act in response by
staying on the site and engaging to learn more, as well as the Search Engines
who will act in response by recognizing the worthiness of the website, as shown
in the increased rankings.
In the case of avoiding actions which have the potential to
produce an unwelcome action, we are referring to low click through rates and
penalties that occur when websites are void of content, lacking a call to action or value
proposition, and unnaturally linked to other sites in an attempt to gain
rankings. For the first time visitor to
a website, if the information projected is difficult to understand, or simply
absent of sufficient content to convey to the visitor the information they are
looking for, that visitor will most likely leave the site and move on to the
next website which may peak their interest. Any value the website could have
offered that visitor has been lost and instead a competitor will gain the
customer. This is negative action at its most damaging point for the website
owner, a loss of a potential customer. Equally damaging to any website owner,
who has put in much effort to develop their site in hopes of gaining new
visitors and customers, is attracting the negative attention of the Search
Engines. Should you ever find yourself in this situation, or know of a website
that has been penalized by Google, you no doubt realize how difficult this is
to remedy. Many hours of work is involved to hire someone to help you identify
and remove unnatural links, or copy scraped content resulting in duplicate content
penalties. Many times, the only solution that website owners are left with is
to begin from scratch with a new website and domain. By selectively researching
the Internet Advertising Company
you engage with prior to entering into a long term contract, you can avoid
these pitfalls which will cause serious injury to both your business name and
website reputation.
Smart Internet
Advertising Company is a leader in the industry because the ideals we stand
behind, the integrity we bring to each client we partner with, and the
commitment to excellence in the services we provide. Our Company never deviates
from these principals and for this reason, our clients continually refer their
friends and business associates to us, which is the greatest recommendation
possible and one we hold in high regard.
No comments:
Post a Comment