What it means to be on the first page for your search terms

If you are a business owner, you might have heard of SEO. You've heard it's a big deal. Good SEO drives business. Keyword management, content generation, lead conversion -- all of these phrases sound like voodoo when you're new to the industry. SEO is how you succeed in business online today. So what's it all about?

The Purpose of SEO

SEO, or Search Engine Optimization, is an important part of online business. It is a complex and ever-changing industry, so much so that online advertising companies have appeared that do nothing but SEO work. No matter how complicated it becomes, however, it all centers around one thing. Get your website on the first page of the Google search results.

The techniques used to get a website in this coveted position vary widely. In the old days, all it took was a lot of incoming links and a high keyword density. Google has grown smarter over the years, and now actively penalizes people who try to game the system. Conversely, it has set out a series of webmaster guidelines that, when followed, helps set your page up on top.

Targeting the Top

Why do you want to be on the first page of Google's search results? Think about your own Internet usage. When you Google search for something, how often do you click to the second page, or even the third? Most users only click to later pages when they're intentionally looking for sites that aren't popular. If you're looking for a small company that happens to share a name with a much more dominant product, you'll end up searching through later pages. Most of the time, you'll find what you're looking for on the first page.

This is the way Google likes it. They strive to make sure the most relevant sites are on top for any given search. If you're looking for golf tournaments, you'll want to see the big-name tournaments up top. Maybe you'll want to see local results slightly lower, but still on the first page. A mini-golf tournament in a small town in Canada is very low on your list, and so it won't show up on the first page.

This way, Google provides you with the most relevant results as quickly as possible. You'll click on one of the top few results, get what you were looking for and remember Google as the service that provided it for you. What does this mean for businesses?

First Page Rakings for Business

When you're running a business with a website, you want that website to be found. You don't want to have to point every user to a lengthy URL on the tenth page of Google. No one will find that organically. Every online advertising company will tell you, getting on the front page is an insane benefit. In fact, many studies have been performed on this very subject.

In many recent studies, the first page receives the lion's share of clicks. In fact, the first ten results combined receive nearly 80 percent of the clicks. The first result itself receives traffic from 36 percent of all users performing that search. The second result gets a mere 12 percent, while the third is only nine percent!

The difference is clear. The vast majority of all users will never click to the second page of search results. That means if your site doesn't rank on the first page, it will virtually never be seen.

Why Rank on Google?

At this point, you understand that ranking highly on Google gets you more traffic. What does that traffic do for you? You might be thinking that you contact your customers the traditional way. You give them your contact information, you advertise directly to them and you convince them to buy your product personally. This is perfectly fine for face-to-face contact.

Ranking on the Internet allows your company to contact a much wider audience. You'll be able to sell your products to people around the world with the same amount of effort it takes to advertise locally. The first page of Google simply increases your exposure by a wide margin. What you do with that exposure is up to you and your Internet advertising company.

How to Hit Google's First Page

If you're new to the online arena, an online advertising company is a smart investment. These people specialize in ranking websites highly on Google's results page. They will tell you that one of the keys to a high ranking is pure organic SEO.

Organic SEO is the new wave of search engine optimization. Google is tired of people trying to enhance their position in the rankings artificially. They have enacted several initiatives over the last few years to penalize those who try to abuse their algorithms artificially. At the same time, they benefit people whose websites focus on providing high quality content. This website content drives people to the site not because it shows up in keyword searches, but because it builds a reputation as an authority.

Hiring an Internet advertising company to do your SEO is a smart decision. It may seem like an extraneous cost, but it isn't. When your site makes it onto the front page, you'll see amazing returns. As long as you provide good quality website content and a service people want to buy, your profits will shoot through the roof.

Online advertising companies help you with setting up and ranking your site. You provide the content to drive customers once you're on the front page. More traffic becomes more conversions, which in turn become more profits for you. If you aren't on the front page, you never get that boost in traffic. Your site will languish as little more than a digital billboard.

The Answer you’ve been waiting for

Smart Online Advertising is the way, and SEOTOPFUEL L.L.C. Family of Companies will get you to the top of your game. We encourage our clients to rank in both the natural listings and in the paid Ads (PPC), by being there is a way of ensuring your being seen and the possibility of earning the business. Smart Internet Advertising Company a subsidiary of SEOTOPFUEL L.L.C. is a premier advertising company that embraces a new generation of search engine optimization. Visit our sites at www.smartinternetadvertising.net or www.seotopfuel.com or call us direct and ask about our new client special for $499.00 which includes a smart evaluation of your website and competition. Call Now 877-SEO-1998.

Inertia Internet Advertising

The driving principal behind Smart Internet Advertising is to continually increase the visibility and therefore the effectiveness of a client’s website through the constant application of Smart Internet Advertising Methodologies. This is the predominant force behind any Smart Internet Advertising Company who has the philosophy that SEO is a perpetual process of progression. To do anything less results in what can be called ‘Inertia Internet Advertising’.

Inertia is a passive property which causes someone or something to remain at rest, in other words, lacking activity. Inertia in its simplest terms is the concept that an object at rest tends to stay at rest, and an object in motion tends to stay in motion, until a force is applied to change this. Inertia also refers to a state of sluggishness and idleness, which will remain so until acted upon. In the arena of Internet Advertising, this state of inactivity is the unfortunate outcome for so many website owners who hire an Internet Advertising Company who views Search Engine Optimization as a practice of creating one time links and waiting for the results to appear.  This methodology is outdated and as ineffective as filling up your gas tank one time and expecting it to never run out of gas. Eventually, the car comes to a stop, as will your movement in the search engine rankings.  Unfortunately, these SEO Companies are also in a state of inertia and are failing their clients because they have chosen not to move forward themselves to keep up with current and expected standards of the industry needed to achieve sustainable results. While website owners who make a hasty decision based on price or a promise of quick results may see some movement in their search rankings, these results soon taper off and they are left with statements alluding to the fact that what they are doing is not something they can explain to their customer, so the website owner must ride out the remainder of what is typically a long term contract, in fear of losing the small results they have achieved.

Smart Internet Advertising Companies follow the exact opposite methodology. Following an active approach, Smart Internet Advertising Companies focus on performance and execution to achieve upward movement of a websites placement in the search engine rankings.  Increasing a website’s traffic and visibility requires an active process, which through constant updates and application, will create and maintain a forward momentum with the Search Engines to ensure the website does not become stagnant in the rankings.  While these processes are not simple, they are not a secret, and for a company who stands for bringing integrity to this industry, they have no problems taking the time to explain to the client what they are doing, each step along the way. This helps ensure the client is kept in the loop, feeling a part of the success and confident in their decision to hire a Smart Internet Advertising Company.  For any business owner, large or small, seeking to increase their website visibility and rankings, it only makes sense that they should hire a Smart Internet Advertising Company who has the same goals that they do, namely to see their rankings and traffic continue to increase, driving as many customers as possible to their website, on an ongoing basis. This philosophy and work ethic is hard to come by in today’s world where many companies offer quick fixes and short term results, rather than applying broad and far reaching solutions which offer long lasting results. 

 

Embracing Smart Internet Advertising always requires following a philosophy that the right action produces the right movement, and as such, actions taken are carefully considered before executed.  The reason for this is two-fold. First, each action must be done with the intention to produce another intended and positive action, namely, an action on the part of the visitor and an action on the part of the Search Engine. Second, each action must be carefully thought out in advance so as not to produce an action which is unwelcome by either the visitor or the Search Engines.

In the case of a primary action producing a secondary positive action, we are referring to the practice of strategic content placement and website optimization, as well as creating a viral Social Media campaign. Each of these actions will undoubtedly increase the traffic to a website by adding to the websites presence, which will have a positive effect on the website visitor, as they will find the website welcoming in both content, visual appeal, and ease of use. By including relevant content and creating Blogs which complement and substantiate the information found on the website, readers are never confused as to what product or services is being offered and what benefit it will bring to them.  Search Engines love this type of fusion of information and for that reason, the action described herein will attract the positive attention of both the visitor who will act in response by staying on the site and engaging to learn more, as well as the Search Engines who will act in response by recognizing the worthiness of the website, as shown in the increased rankings.

 

In the case of avoiding actions which have the potential to produce an unwelcome action, we are referring to low click through rates and penalties that occur when websites are void of content, lacking a call to action or value proposition, and unnaturally linked to other sites in an attempt to gain rankings.  For the first time visitor to a website, if the information projected is difficult to understand, or simply absent of sufficient content to convey to the visitor the information they are looking for, that visitor will most likely leave the site and move on to the next website which may peak their interest. Any value the website could have offered that visitor has been lost and instead a competitor will gain the customer. This is negative action at its most damaging point for the website owner, a loss of a potential customer. Equally damaging to any website owner, who has put in much effort to develop their site in hopes of gaining new visitors and customers, is attracting the negative attention of the Search Engines. Should you ever find yourself in this situation, or know of a website that has been penalized by Google, you no doubt realize how difficult this is to remedy. Many hours of work is involved to hire someone to help you identify and remove unnatural links, or copy scraped content resulting in duplicate content penalties. Many times, the only solution that website owners are left with is to begin from scratch with a new website and domain. By selectively researching the Internet Advertising Company you engage with prior to entering into a long term contract, you can avoid these pitfalls which will cause serious injury to both your business name and website reputation.

 

Smart Internet Advertising Company is a leader in the industry because the ideals we stand behind, the integrity we bring to each client we partner with, and the commitment to excellence in the services we provide. Our Company never deviates from these principals and for this reason, our clients continually refer their friends and business associates to us, which is the greatest recommendation possible and one we hold in high regard.

Contact Smart internet Advertising Company today and let our team of experts create a Smart Internet Advertising campaign for your website that will produce positive, long term results, by employing Smart Advertising Methodologies. Visit our site www.SmartInernetAdvertising.net or CALL 877-SEO-1998.

Smart Internet Advertising Company

The world has never been so small in terms of information gathering and sharing via the world of everything internet. What was once covered in tomorrows’ newspaper or broadcast on the 11:00 news is now worldwide news in a matter of seconds. The introduction of the internet and social media awareness has brought new meaning to the spreading of information. However, as we all know from past experience not everything on the internet is trustworthy as it usually comes in as raw data via viral sharing through a vast variety of social media arenas e.g. Facebook, Twitter, Google+, Blogs, YouTube, Email, Chat, and mobile devices. The need or desire to verify the legitimacy of such information has almost become nonexistent to most.  It’s as though what’s on the internet must be true otherwise it wouldn’t be on the internet. Nothing could be further from the truth; reporting of inaccurate information still occurs, much like incorrect information being broadcasted over the Television, Radio, and Newspaper. However, today the information is digital and remains there until the site owner, or user on a social media platform takes it down or removes it from their blog. Moreover, in today’s digital age it only takes seconds to gather and share information to a friend or for that matter, to the world with just a few strokes on a keyboard.

So naturally, the question becomes, “What is valid and worthy of news, or reliable and trustworthy versus what is mere speculation or opinion on the side of the user, writer, blogger, or vlogger (video–blogger)?” Trust and quality of content becomes paramount with the search engines, and not so much with the social media arenas. Whereas search engines prefer quality over quantity in most cases, the social media arenas allow its users the flexibility to share raw unverified data to anyone, resulting in the opposite scenario happening here with quantity over quality, thus creating viral spreading or marketing of information. Social Sharing though social media is rapidly becoming the norm of how, and with whom to share information with. Conversely, Search is still predominately a search engine function which resides with many search engines primarily Google, Bing, Yahoo and many others.

How does this all play a role in the mind of a business that has a website? The answer is simple, quality matters when it comes to search engines and quantity matters when it comes to social media.  Consequently, in order to run an effective online advertising campaign you must consider the strengths and weaknesses of both in order to be effective when speaking to the searcher or user. A strong and profitable ad campaign must embrace both the search engine searcher who surfs the web, and the user of a social media arena.

Many companies who have a created a website just to have an online presence, give little thought to the possibility of it ever making money. Other companies are of the mindset that simply having a website will somehow result in an increase in business.  Although both ways of thinking have some merit, their desire to have a website, and the move to create a website was absolutely the right decision. A website, if properly constructed, has the potential to attract new business by virtue of the quality of the content from the search engines, but without smart internet advertising to promote the site, it is limited by the quantity of people who know about it. In order to accomplish both quality and quantity the need exists for a Smart Internet Advertising Company who can effectively leverage the Social Media Arenas, as well as promote the Search Engine results. Doing this takes both time and knowledgeable internet strategy from an online advertising agency. A business owner must first identify its’ clientele and consider the demographics of the online consumer. A website which stands alone will remain alone in the vast world of the internet. A successful website needs to be intimately associated with the business, its existing and prospective customers, and to compete in a world where there are several billion websites created each day, it needs to be both everything to one person while remaining everything to everyone.

Call Smart Internet Advertising Company today and we will bring to your business the world of infinite customers via the internet, in a simple yet comprehensive presentation to ensure your company realizes perpetual growth in the market share. Smart Internet Advertising Company keeps its’ finger on the pulse of everything related to social media marketing and search engine evolution, thereby allowing you to keep your finger on the pulse of your business and your competition, and at the same time reaping the rewards of increased revenue and profitability.