Tuesday, December 2, 2014

Fast Website Load Speeds Increase User Experience

www.smartinternetadvertising.net


Website optimization is very important when it comes to improving a user's experience. Page loading can make or break any online business and it is important to make sure these things are set in place before publishing a website on the web. An internet advertising company will make sure all websites are efficient and able to handle any downloads, picture slides or videos that are placed on the website without crashing or causing a business owner to lose out on potential clients. Most website viewers care more about the speed of a website rather than designs. Here are some tips that an online advertising company can give a client on creating the perfect site for the best user experience:

Decreasing Page Load Can Decrease Conversion Rates- Due to some recent studies, it has been noted that slow page loading times can decrease conversion rates. This means less people clicking on links and buying items directly from a page because they didn't have the patience for the site to load. According to a recent survey, most website users would like to see a page load in no more than two seconds; anything after two seconds will lead to an abandonment of the page. This is something a good online website advertising company would make sure to add in their consultation with a potential client of theirs. Smart Internet Advertising Company utilizes methods which will increase website traffic, increase website visibility, and increase website conversion rates by focusing on key areas that most online advertising companies overlook or just fail to do because it is time consuming and takes much research. A lot of potential customers can be made due to visitors returning to a page. What this means is that, some potential customers who view a site might not purchase anything on their first visit, but it may take them a few times of returning to the site before making a purchasing decision. Almost 50% of web users often tell a friend if they had a bad experience visiting a website. So, in other words, you could lose out on a lot of potential customers due to a few seconds in loading time. An online advertising company will often review any issues with a website in a free consultation.

It is also very easy for a website owner to test their own page loading times by using free tools online. There are also some browser plug-ins that can report page speed. A website advertising company will often have their own web analytics tools to test a webpage for its efficiency. Website optimization is very essential and a check should also be done for viruses or spyware.  Finding the right seo advertising company takes research and requires website owners to examine the seo advertising companies own rankings and website presence. If the seo advertising company does not enjoy first page website rankings, you may ask yourself, how they will do this for my company if they cannot do it for their own.


How To Decrease Page Loading Time- Page loading time depends on a lot of things. The first step is to use a GZIP compression tool. There are some web hosting companies who already provide this for their customers. The whole point of this tool is to deflate anything on the servers. This can be done without downgrading the quality of certain images or video. Some sites already come GZIPPED.

The next step is to wrangle style sheets and JavaScript’s. Instead of overloading every single webpage, it may be beneficial to load JavaScript’s in external files. This will allow files to load one at a time instead of reloading every time a person decides to visit the same site! The CSS and external files should be located near the tags of the site.

A good website advertising company will make sure to optimize images. This is done by reducing the image size and allows a user to switch between graphic file sizes. An online website advertising company will also make sure to resize images without just using HTML coding. An internet advertising company should know different techniques for resizing images. Content management systems should also be used in order to utilize modern plug-ins that will cache the latest version of WebPages.

Redirects should not be confused with browsers. If a person has used an SEO advertising company to get specific ranking in the search engines, they can still use a 301 direct without putting their page rank up for risks. This is not true if there are a lot of 301 redirects jumbled together, as it can confuse the browser and slow down page loading time.
Contact Smart Internet Advertising Company today for your free analysis, consultation, and quote. Call 877-736-1998 and speak with our highly trained seo advertising company experts and let us guide you through the changes and methods which work. Visit www.smartinternetadvertising.net today and get started today! You have nothing to lose and everything to gain when you have online advertising experts in your corner.

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