The world has never been so small in terms of information
gathering and sharing via the world of everything internet. What was once
covered in tomorrows’ newspaper or broadcast on the 11:00 news is now worldwide
news in a matter of seconds. The introduction of the internet and social media
awareness has brought new meaning to the spreading of information. However, as
we all know from past experience not everything on the internet is trustworthy
as it usually comes in as raw data via viral sharing through a vast variety of
social media arenas e.g. Facebook, Twitter, Google+, Blogs, YouTube, Email,
Chat, and mobile devices. The need or desire to verify the legitimacy of such
information has almost become nonexistent to most. It’s as though what’s on the internet must be
true otherwise it wouldn’t be on the internet. Nothing could be further from
the truth; reporting of inaccurate information still occurs, much like incorrect
information being broadcasted over the Television, Radio, and Newspaper.
However, today the information is digital and remains there until the site
owner, or user on a social media platform takes it down or removes it from
their blog. Moreover, in today’s digital age it only takes seconds to gather and
share information to a friend or for that matter, to the world with just a few
strokes on a keyboard.
So naturally, the question becomes, “What is valid and
worthy of news, or reliable and trustworthy versus what is mere speculation or
opinion on the side of the user, writer, blogger, or vlogger (video–blogger)?”
Trust and quality of content becomes paramount with the search engines, and not
so much with the social media arenas. Whereas search engines prefer quality over
quantity in most cases, the social media arenas allow its users the flexibility
to share raw unverified data to anyone, resulting in the opposite scenario
happening here with quantity over quality, thus creating viral spreading or
marketing of information. Social Sharing though social media is rapidly
becoming the norm of how, and with whom to share information with. Conversely,
Search is still predominately a search engine function which resides with many
search engines primarily Google, Bing, Yahoo and many others.
How does this all play a role in the mind of a business that
has a website? The answer is simple, quality matters when it comes to
search engines and quantity matters when it comes to social media. Consequently, in order to run an effective
online advertising campaign you must consider the strengths and weaknesses of
both in order to be effective when speaking to the searcher or user. A strong
and profitable ad campaign must embrace both the search engine searcher who
surfs the web, and the user of a social media arena.
Many companies who have a created a website just to have an
online presence, give little thought to the possibility of it ever making
money. Other companies are of the mindset that simply having a website will somehow
result in an increase in business.
Although both ways of thinking have some merit, their desire to have a
website, and the move to create a website was absolutely the right decision. A
website, if properly constructed, has the potential to attract new business by
virtue of the quality of the content from the search engines, but without smart
internet advertising to promote the site, it is limited by the quantity of
people who know about it. In order to accomplish both quality and quantity the
need exists for a Smart Internet Advertising Company who can effectively
leverage the Social Media Arenas, as well as promote the Search Engine results.
Doing this takes both time and knowledgeable internet strategy from an online
advertising agency. A business owner must first identify its’ clientele and
consider the demographics of the online consumer. A website which stands alone will
remain alone in the vast world of the internet. A successful website needs to
be intimately associated with the business, its existing and prospective
customers, and to compete in a world where there are several billion websites
created each day, it needs to be both everything to one person while remaining
everything to everyone.
Call Smart Internet Advertising Company today and we will
bring to your business the world of infinite customers via the internet, in a
simple yet comprehensive presentation to ensure your company realizes perpetual
growth in the market share. Smart Internet Advertising Company keeps its’
finger on the pulse of everything related to social media marketing and search
engine evolution, thereby allowing you to keep your finger on the pulse of your
business and your competition, and at the same time reaping the rewards of
increased revenue and profitability.
